March 28th, 2009
A few months ago, I hired Conversion Rate Experts to work on my business. I have learned loads from them. So far they have grown our conversion rate by 124%, and have given me great insights into the thought process of consumers hitting this site…reminding me why they buy, and how ineffectively we were conveying the value of all the different components of our offering. 124% is a good start, and we still have a lot of things to improve upon.
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March 13th, 2008
Posted by great scott!
Our Week o’ Whiteboards draws to a close with the last of our SMX West interviews. This time we’ve got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site.
As Dennis explains, a big spike in traffic isn’t always great. We’re all familiar with the surge of traffic a front-page spot on a social media site can get you, but what’re you really getting from it? Are those visitors converting? Linking? Or are they simply taking up bandwidth for a few moments and then leaving? If you have a sudden increase in visitors, but see no gain from it, then you’ve actually done yourself no favors (especially if there was significant time or money spent on the effort).
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