Some media executives are bitching about Google ranking blogs and sites not controlled by the mainstream media. Of course Google has been tilting their algorithms in the direction of brands, and even includes trusted news partners directly in the search results for recent news items. But that is not enough to make bloated media companies profitable.
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Part of the reason so many people beg, borrow, and steal for search engine traffic is because so many people have the same thin business models offering the same stuff. Rather than thinking of ways to differentiate or look within for ways to increase value, we figure just getting a couple more links will be all we need to do well. And it may be in the short term, but that is not enough to stay competitive.
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Recently Google’s Kevin Marks was interviewed by cNet, where he said:
OK, stop and think about your application. Do you really need to be a standalone site? Do you really want to write user registration code, or would you be better off taking your application and bringing these other sites where there are lots of users already and where they have already expressed both their personal information and their connections to other people?
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Fake Businesses
Today I came across an AdWords ad for an automated ebook business model website. Their screenshot highlighting their Paypal account was:
hosted on another sitenamed powersell_paypal2.jpgdid not show payments but showed withdrawalsFake Business Statistics
A lot of (mis)marketing techniques are more covert though, through the use of
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Alan Greenspan was recently interviewed on the Daily Show.
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tag:blogger.com,1999:blog-5689686.post-46555538000278611732007-07-06T16:58:00.000-07:002007-07-06T17:12:09.825-07:00How Much is Your Blog Worth?Well I have no idea how this algorithm based on Technorati’s API is but according to this nifty widget created by Dane Carlson, StepForth’s SEO Blog is currently worth $83,551 buckaroos. Hmm, now if we could just get that kind of money from our blog 
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