SEO News Blog

Posted by great scott!

David Mihm, Local Search guru and author of the new Local Search Ranking Factors, stops by Whiteboard Studios to discuss how business owners can get listed in Google’s Local Search Results.

Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and verify their listing with Google (via the Google Local Business Center). The vast majority of listings are cobbled together from crawl data and information from trusted sources like the Better Business Bureau and other business directories such as InfoUSA, Acxiom, and Localeze.
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Popularity: unranked [?]

Posted by great scott!

Acquiring users and getting them to take an action on your site is the absolute core of web marketing. Whether that action is making a purchase, signing up for a newsletter, registering for a demo…it doesn’t matter, if you’re doing business online, your job is to acquire users and get them to take an action.
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Popularity: unranked [?]

Posted by great scott!

“Old McSpammer had a farm, e-i-e-i-oh,
And on that farm he built some links, e-i-e-i-oh

With a backlink here, and a backlink there,
Here a link, there a link,
Everywhere a link, link…”

You get the idea. Back in the day, building your own network of sites designed to link to each other and build link popularity was an easy way to help boost your rankings. Nowadays though, link farming is an almost surefire way to get yourself into some big trouble with the engines.
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Popularity: unranked [?]

Posted by great scott!

So you’ve got this great content with lots of links pointing to it, but now you have a new version, or there’s an update of the product, or it’s an annual content piece…how do you keep all of those links, make sure users get to the relevant version, and keep the old stuff archived? What to do, what to do?
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Popularity: unranked [?]

Posted by great scott!

We’re big fans of using ‘nofollow’ for linkjuice sculpting around your site. If you know what you’re doing, you’re careful, and you’re considerate, it’s an incredibly powerful strategy that can have a big payoff. But what if you make a mistake? If you don’t pay attention, or you go about it willy-nilly, site-sculpting with ‘nofollow’ can cause some major problems…and that’s what we’re looking at in this week’s Whiteboard Friday.
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Popularity: unranked [?]

Posted by great scott!

Yes, there can be too much of a good thing, and that includes SEO. There are a lot of mistakes you can make when trying to optimize your site for your target terms, and keyword stuffing is just the beginning. In this video we’ll look at common traps people fall into that can make your site unpleasant for users and unpalatable for search engines.
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Popularity: unranked [?]

Posted by great scott!

Last week we discussed how you can actually hurt yourself by over-using or abusing common SEO tactics on your sites. This week we’ll talk about how going overboard with your linking strategy can cause problems too. We’re not looking at spam here, we’re looking at things like unnatural link profiles or anchor text distribution. Watch the video and make sure you’re not accidentally hurting yourself by going too far with your off-site SEO efforts.
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Popularity: unranked [?]

Posted by great scott!

This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links.
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Popularity: unranked [?]

Posted by great scott!

This week Rand interviews Tanya Vaughan, Global SEO Manager for Hewlett-Packard. As the head of SEO services and programs for such a large company, Tanya frequently works with outside SEO agencies to contract out services. She opens up to Rand about some of the most important things she looks for when sourcing an agency. This is valuable stuff to consider for both in-house folks who work with agencies frequently, or agency folks who want to know the best way to approach large clients like HP.
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Popularity: unranked [?]

Posted by great scott!

This week, Google Webmaster Trends Analyst, Susan Moskwa, stops by Whiteboard studios to discuss some of the wonderful features that lie within Webmaster Central. 

From how to use the Google Groups Webmaster Help Forum, to covering your bases before submitting for reinclusion, their new iGoogle gadgets, how to verify subfolders for geo-targeting (and other uses), and what NOT to take away from conferences, you’ll probably want to take another look at everything Webmaster Central can do for you once you’ve watched this.
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Popularity: unranked [?]