“When you got nothing, you got nothing to lose
You’re invisible now, you got no secrets to conceal.” - Bob Dylan
When your website’s got no rankings, you got no traffic to lose
You’re website is invisible now, you got no links to conceal.
Do not let another organization’s self-serving (and hypocritical) guidelines control your every move…especially if you are so new and unestablished that your biggest risk is never gaining traction.
Yahoo! has guys like Jeremy Zawodny marketing their fresh new search platform, and yet they remain behind the competition. Microsoft jumped into the search field way later than Yahoo! did, so why is it that Microsoft rankings for well promoted sites often roughly track Google rankings, while Yahoo! still has yet to give many of these sites an opportunity to rank?
When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content. Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.
The Evolution of Natural LinkingWhen the web was younger is was less spammy. When the web was less commercial a larger percentage of sites were created out of passion, and those who spammed generally were not link spammers. Most new websites are spam.
This morning brings news from around the web of losses to the Google Toolbar PageRank (the little green pixels displayed in the toolbar) for a myriad of sites. The best coverage I’ve seen comes from Andy Beard, as well as SEJournal and SELand (which has a comprehensive list of sites discussing the update). Read the rest of this entry »
I’m halfway through my next post on rewriting the Beginner’s Guide, but I’m just too tired to go on. Losing three hours coming over to New York doesn’t help, either. So, I’ve turned my attention away from the project for now and thought I’d ask something a bit more participatory of the crowd here…