Google Lowered My PageRank, Was My Website Penalized?

October 16th, 2007

A friend of mine recently emailed me to ask if his site was penalized for selling links. The same email went on to say that he is ranking better than ever in Google, even for his core category single word query, but his toolbar PageRank score dropped by one.

Google Stats Are Wonky

Many of Google’s webmaster stats are rarely updated and/or intentionally inaccurate. And many stats change on a whim, while reflecting no real change in the structure of the web.

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Should I Launch My Website With an Affiliate Program?

October 15th, 2007

Question: I am new to the market and have a product I am going to launch soon at a similar price-point to SEO Book. I am wondering if I should launch with an affiliate program, and if it will provide a substantial return prior to

Answer: I would say off the start don’t enable an affiliate program until you have a better feel for the amount of effort required per purchaser and have brand awareness. I like launching without an affiliate program because it makes citations appear more natural. If you are launching a MLM hype program then a multi tiered affiliate program is a must, but if not the best option is to wait until you better learn your market and are well integrated into your market.

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The 5 Websites You Can’t Live Without

October 15th, 2007

Posted by randfish

I’m halfway through my next post on rewriting the Beginner’s Guide, but I’m just too tired to go on. Losing three hours coming over to New York doesn’t help, either. So, I’ve turned my attention away from the project for now and thought I’d ask something a bit more participatory of the crowd here…

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