Google Webmaster Central have just updated their toolset, so now might be a good time to review it.
For those new to Webmaster Central, Google offer a set of very useful tools that provide an insight into how Google handles your site. You can find out how your site is crawled, what keywords you rank for, and if there are any problems.
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“When you got nothing, you got nothing to lose
You’re invisible now, you got no secrets to conceal.” - Bob Dylan
When your website’s got no rankings, you got no traffic to lose
You’re website is invisible now, you got no links to conceal.
Do not let another organization’s self-serving (and hypocritical) guidelines control your every move…especially if you are so new and unestablished that your biggest risk is never gaining traction.
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Our friends at Google are kind enough to outline on their site the do’s and don’ts of SEO. They call it their Webmaster Guidelines and it’s become the 10 Commandments of SEO.
When one reads it one can’t help but view it as a best practices list and really - there isn’t much anyone can say about it to claim it’s a bad set of rules. Basically it reads, “Don’t cheat and you’ll be OK.” which can be likened to the seventh commandment, “Thou shalt not commit adultery.”
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Posted by great scott!
This week, Google Webmaster Trends Analyst, Susan Moskwa, stops by Whiteboard studios to discuss some of the wonderful features that lie within Webmaster Central.
From how to use the Google Groups Webmaster Help Forum, to covering your bases before submitting for reinclusion, their new iGoogle gadgets, how to verify subfolders for geo-targeting (and other uses), and what NOT to take away from conferences, you’ll probably want to take another look at everything Webmaster Central can do for you once you’ve watched this.
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I was sad to see Barry’s post about Yahoo! showing garbage stats to unauthenticated users.
Not that they asked for it, but here is my advice for Yahoo! Search:
Following Google’s moves from last year is no way to catch them.
How about marketing yourself on your key properties.Invest Read the rest of this entry »
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I just found another Google webmaster guideline worth sharing…
According to Matt Cutts, the FTC thinks you should clearly mark paid links. If you do clearly mark paid links Google editors will penalize you for buying / selling links, then they will pay an AdSense spammer to steal all your content. Don’t worry though, as Google doesn’t clearly mark their own ads.
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tag:blogger.com,1999:blog-5689686.post-70837964367342662132007-07-13T14:10:00.001-07:002007-07-13T15:24:13.204-07:00Google Adds Additional Control for WebmastersToday at the Search Engine Marketing New England conference Google employee Dan Crow confirmed his crawl systems team is working on a new tag that will allow webmasters to remove a page from Google’s search results at a predetermined time.
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As a public facing SEO who has many thousands of customers at the beginning of the SEO learning cycle many of my most common questions I get asked come as a result of Google half truths. I thought it would be worthwhile to write a few of these down to save myself time answering the same emails each day.
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