SEO News Blog

Posted by Danny Dover

Yesterday, I was arguing with my friend about the existence of one sight or sound that is universally funny. He argued that since different cultures find humor in different things, there couldn’t possibly be one example of something that is funny to everyone. Unconvinced, I started searching for the holy grail of funny. Immediately, I went on YouTube and starting browsing my favorite videos. Eventually, I came to the monkey video below.  No matter how many times I watch the video, I still find it funny. There is something instinctively funny about seeing how dumb a monkey is compared tothebrillianceofhumans.
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Posted by great scott!

Howdy, Gang, and happy 2008 to you all!  Here we are with our first Whiteboard Friday of the New Year and it’s one that many viral marketers out there should pay close attention to.  This week, Rand discusses what it takes to make viral content and linkbait hit home with users in order to gain links to boost your rankings, rather than just landing on the front pages of social media sites.
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Older Marketing Techniques

When the Google Florida update happened in 2003 I read about 5,000 forum posts, tested a few of my sites, and wrote an article based on what I saw. That article got to be quite popular, but that popularity faded over a month or so, but I wanted my 15 seconds of fame to last.

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Posted by randfish

I think this is one of the most enjoyable interviews we’ve featured here. Stoney DeGeyter is an SEO and Internet marketer from Reno, NV and the owner of Pole Position Marketing, an SEO/M firm with considerable talent and a roster of happy clients. In the interview, Stoney covers his view on the SEO issues of the day, along with a terrific story of viral marketing that sparked this post.

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Posted by JaneCopland

Seattle-based wiki website Wetpaint has always done things a little differently to most wiki providers. With a highly user-friendly interface, Wetpaint lets even the most technically-uninclined people create websites. The sites, which are of course all wikis, can either be hosted at Wetpaint or on a separate domain. While the company doesn’t appear to have any plans to take its marketing campaigns to television yet, its has released seven videos on YouTube that fall into a relatively new breed of viral marketing. These videos use professional studios and teams, just like made-for-television commercials. However, they’re meant for online eyes only.
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The web has long been rich in social and viral marketing elements. Email this to a friend, social bookmarking, blogging, etc. So many services have popped up that now there is a Social Media Firefox Extension and Andy Hagans is planning his fake review optimization service.

Ultimately the communities that are focused on a niche and editorially biased will be successful while aggregator websites that are nothing more than a feature that Google can add to their suite of services will die. Google quitely launched a Digg clone, and is aiming to create the underlying platform that powers most social networks. And they might bid on wireless spectrum in the US and UK.

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Posted by randfish

I find myself in Montreal, Quebec this week, spending time with my old friend, Guillaume Bouchard of NVI and some new friends from an organization called Alliance numériQC (French only, sorry Anglophones). Guillaume and I got to chatting over dinner about the new version of Digg and the more prominent version of the social linkbait marketer’s worst enemy, the bury button:

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Posted by randfish

Gary Price of ResourceShelf dropped me a line last week with some links to very cool content repositories on the web that have recently opened up or expanded. Browsing through a few of these got me thinking that the sheer amount of information available from non-profits, organizations and government entities could make for some very powerful viral material if packaged properly.

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