When an economy is booming, companies can risk being sub-optimal.
They can get away waste and inefficiency. They can get away with providing less value, because customers aren’t as focused on the bottom line as they are when cash is tight.
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Brian Clark notes the rise of the word authenticity in the field of marketing. Clay Shirky wrote that transparency is the new marketing. For individuals these are true, because if some people grow to like you some will grow to hate you, and it can wear you down to try to fight off a bad reputation in a sound byte culture. Just ask Jim Cramer about Bear Stearns
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I received the announcement today that eBay will promote their affiliate program independently. This will start on April 1st and run with CJ for another month. With a company as big as eBay, I often wondered why they used a 3rd party platform in the first place. I played around with their developer’s kit and this announcement will make their promotion more robust through new banners and API’s.
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Posted by Sarah Bird, Esquire
May It Please the Mozzers,
We’re keeping Legal Monday short and sweet to bring you this breaking news. As many of you know, Valueclick and its subsidiaries, Hi-Speed Media and E-Babylon, have been under investigation by the Federal Trade Commission (”FTC”) for alleged violations of the Can-Spam Act and failure to protect consumer’s sensitive information.
Read the rest of this entry »
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Recently Google’s Kevin Marks was interviewed by cNet, where he said:
OK, stop and think about your application. Do you really need to be a standalone site? Do you really want to write user registration code, or would you be better off taking your application and bringing these other sites where there are lots of users already and where they have already expressed both their personal information and their connections to other people?
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Posted by randfish
I know how tough it can be to justify the expense of attending an industry conference. I also know how easy it can be 
In the world of search marketing, ROI is often based on traffic and conversions (or page views if advertising is the primary revenue model), and despite the fact that attending a conference won’t always bring you tons of traffic and conversions (at least not directly), there’s far more value to them than most managers or even attendees realize.
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Looking for Christmas oriented keyword research? You would be hard press to find a better list of hot toys this year than to look at Amazon.com’s holiday toy list. Google also offers their Google Trends product, which will likely confirm the validity of Amazon’s list as the holiday season draws near. Both of these lists work to reinforce the market leading position of the associated companies, and editorialize their content based on user feedback.
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One theory of web marketing starts off with controlling cost. Where you try to find what works right now, and do exactly what is needed to get to the level of success you want to reach. The theory sounds valid, but…
By the time something is common knowledge, its value and effectiveness has decreased and is heading lower.
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Seth Godin referenced a Steven Berlin Johnson post analyzing the word usage of various authors. Writers using short words and short sentences tend to sell more.
It is easy to think that if you just do more and add more value that you will make more money, but sometimes doing more just means simplifying and clarifying your words, or publishing in a more friendly format. If you want people to take action, to believe they can afford it, making them feel confident and comfortable works. More does not always mean better.
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Google recently increased their number of sitelinks to 8 and now list them in a 2 column format. To visualize the value of this, consider that I have a decent sized monitor and only 1 listing not controlled by me appears above the fold when searching for SEO Book.
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