SEO News Blog

While I signed up nearly a year ago, I just recently started using Twitter. As a marketer I find it both interesting and fascinating…as it is more transparent than most social networks are. People often write back and forth using @username when they want to send another person a message, which sometimes draws you into other conversations. And since everyone you follow is someone you know or related to someone else you know it is really easy to get pulled in. And the social pressure of being associated with everything you do (no anonymous domain registration here folks) prevents Twitter from becoming a spam filled mess. Maybe there is some way such a system could be applied to search?

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Posted by great scott!

This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links.
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Posted by great scott!

Our Week o’ Whiteboards draws to a close with the last of our SMX West interviews.  This time we’ve got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site.

As Dennis explains, a big spike in traffic isn’t always great. We’re all familiar with the surge of traffic a front-page spot on a social media site can get you, but what’re you really getting from it? Are those visitors converting? Linking? Or are they simply taking up bandwidth for a few moments and then leaving?  If you have a sudden increase in visitors, but see no gain from it, then you’ve actually done yourself no favors (especially if there was significant time or money spent on the effort).
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This 9 minute and 37 second video offers basic tips for starting with pay per click marketing.

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Tips on How to Use Google Indexing Date FiltersThe Google advanced search page allows you to search for pages that were recently indexed, letting you filter through days, weeks, months, and years. Here are pages from SeoBook.com indexed in the last week.

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Posted by rebecca

I’m working on a site review for a client, and I was checking to see how well the site was indexed across the major search engines. Normally we do a site: command and skip to the last page of results to get as accurate a count as we can; however, MSN’s count is a little puzzling. When I first performed a count, it said the client’s site had 180 pages indexed (it’s a brand new site). Jumping to the 10th page, however, changed the count to 100, and I couldn’t see any results beyond page 10. Furthermore, when I tried to go back to previous pages, the count remained at 100. What happened to 180?
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Popularity: unranked [?]