Is This AdWords CTR Quality Score Trick Unethical?

September 12th, 2007

tag:blogger.com,1999:blog-20721743.post-52188334966174687122007-08-29T11:24:00.000+01:002007-08-29T11:49:46.904+01:00Is This AdWords CTR Quality Score Trick Unethical?I heard a story last week about how someone has setup an AdWords campaign to advertise a charity website without the charities knowledge. The sole intention of the campaign is to gain a high CTR for non-competitive keywords in order to increase their own account’s overall quality score!
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