The Real Power of Twitter

May 12th, 2009

Posted by Dr. Pete

I’ve been suppressing the urge to write this post for a while now. It’s not that I don’t love Twitter (I suspect my wife is a few days away from scheduling my intervention); it’s just that I’m saturated by it. It’s not the tweets themselves, but the incessant whining noise made up of every second-rate media personality in the world “discovering” Twitter on a daily basis and every self-declared “social media guru” regurgitating the same How to Twitter post a thousand times a week.

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Twitter Contests and Incentives - Do they Work

May 6th, 2009

A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to […]

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How Much of YOUR PageRank Are You Wasting on Twitter?

March 28th, 2009

Did you know that search.twitter.com/search?q=%23superbowl currently ranks #9 in Google for superbowl (it was #7 earlier today). Think how much PageRank & link equity is needed to rank for that keyword!!!

All that PageRank must come from somewhere. When people mention you on that silly network, you probably don’t get anything of lasting value…it simply steals links that would have occurred on the real web, and replaces them with junk rel=nofollow links, surrounded by trivial bits of content.

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Are You Using Twitter Yet?

April 1st, 2008

While I signed up nearly a year ago, I just recently started using Twitter. As a marketer I find it both interesting and fascinating…as it is more transparent than most social networks are. People often write back and forth using @username when they want to send another person a message, which sometimes draws you into other conversations. And since everyone you follow is someone you know or related to someone else you know it is really easy to get pulled in. And the social pressure of being associated with everything you do (no anonymous domain registration here folks) prevents Twitter from becoming a spam filled mess. Maybe there is some way such a system could be applied to search?

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Twitter Begrudgingly Revisted

March 13th, 2008

Posted by Jane Copland

Caught during a moment of extreme moral ineptitude on Saturday, I did the unthinkable. I signed up to Twitter. I felt like a fourteen seventeen year old who’s been thinking about sneaking into her parents’ booze cabinet with her friends and finally makes the decision to pick the lock. I also felt bad immediately, especially given this and this.
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