SEO News Blog

Posted by Jane Copland

At any given time, our Q&A section usually features a question or two about image optimisation. People want to know why their images haven’t been indexed or aren’t appearing for their key terms, even after they have added keywords to every imaginable attribute. Appropriate anchor text, nearby-keywords and relevant surrounding content don’t seem to have made a difference. The images don’t show up. In their place, ridiculously irrelevant things rank for a person’s keywords.
Continue Reading »

Popularity: unranked [?]

Posted by randfish

We’re just not getting any visitors from the search engines…

I probably hear that line 30X or more each week - over email, in phone calls, in conversation, on forums, etc. and to tell the truth, it would be really handy to have a resource I could point folks for some self-diagnosis. If only there were some type of medium that I could publish on… one that would be accessible on some sort of computerized system… maybe a net of interconnected pages… one the whole world could access… like a… world… wide… oh, hang on a tick.

Continue Reading »

Popularity: unranked [?]

Posted by Jane Copland

Like most SEOs I know, I have a couple of sites that act as my side projects. They aren’t monetised and I plan to keep them that way: I like to keep an eye on them for the purpose of experiments. By this, I mean that I like to mess around with them and if one of them drops completely from every search engine, loses all of its PageRank and its server catches fire, it doesn’t matter all that much.
Continue Reading »

Popularity: unranked [?]

Posted by great scott!

Our Week o’ Whiteboards draws to a close with the last of our SMX West interviews.  This time we’ve got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site.

As Dennis explains, a big spike in traffic isn’t always great. We’re all familiar with the surge of traffic a front-page spot on a social media site can get you, but what’re you really getting from it? Are those visitors converting? Linking? Or are they simply taking up bandwidth for a few moments and then leaving?  If you have a sudden increase in visitors, but see no gain from it, then you’ve actually done yourself no favors (especially if there was significant time or money spent on the effort).
Continue Reading »

Popularity: unranked [?]

Fake Businesses

Today I came across an AdWords ad for an automated ebook business model website. Their screenshot highlighting their Paypal account was:

hosted on another sitenamed powersell_paypal2.jpgdid not show payments but showed withdrawalsFake Business Statistics

A lot of (mis)marketing techniques are more covert though, through the use of

Continue Reading »

Popularity: unranked [?]

Posted by inflatemouse

Note from Rebecca: Carlos del Rio is working with us on some conversion and landing page testing, and he agreed to author a few blog posts about the topics. Also check out his previous post in the series, “Can the Long-Tail Hurt Your PPC Campaign?”

Doing business on the Internet means you have an unlimited audience — it also means you have many competitors. Thankfully, you also have numerous options to build your personal path to success on the web. They fall into two rough groups: Traffic and Customers.

Continue Reading »

Popularity: unranked [?]

Posted by randfish

A great many tech-specific site owners consistently bemoan the fact that market share stats like these:

Percentage of U.S. Searches Among Leading Search Engine Providers

Oct.-07

Sept.-07

Continue Reading »

Popularity: unranked [?]

Some Things Only Spread Because Who is Behind Them

I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, drastically different results…because one channel has attention while the other does not.

Continue Reading »

Popularity: unranked [?]