Phorm, a UK company that partnered with BT to run secret trials to target ads based on usage data, was roasted by the media with article titles like Phorm’s All-Seeing Parasite Cookie.
Google, which has long stayed away from behavioral targeting due to privacy (and negative publicity) concerns, announced they are jumping into the behavioral ad targeting market:
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Posted by randfish
My post yesterday caused a bit of confusion about internal linking practices and I figured it would be wise to clear it up with a handy visual representation.
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tag:blogger.com,1999:blog-20721743.post-14411836764565983492007-08-22T16:45:00.000+01:002007-08-22T17:09:22.011+01:00Yahoo Search Marketing Sister Account Required for Worldwide Geo-TargetingSomething which I find very frustrating with Yahoo Search Marketing is how to display your ads to a worldwide audience. The current system only allows you to geographically target the location which your account is registered in, for example UK accounts can only target the UK and Ireland market. You can unblock targeted continents in your account settings, but this means that while your ad will be displayed outside of the UK it will only appear on www.yahoo.co.uk and not www.yahoo.com.
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