Everything is Judged By its Cover: Classified Ads and “Title Tags”
January 14th, 2008Posted by Jane Copland
Every time I research something using classified sites, I’m surprised at two things: Firstly, very few people understand the first rule about writing what amounts to title tags, which is getting people to click on the link. Secondly, it surprises me that even though I know some of the ads might contain great content, I rarely click on ads that are badly worded. Surely I’ve been doing this for long enough now to know that a horribly-worded Craigslist ad may contain the thing I’m looking for! As it turns out, I’m as fickle as every other Internet user who judges ads by their covers.
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