This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
It’s been a while since I put together a Small Business SEO post. I thought it’s high time I tackled another key issue facing small businesses – deciding whether their SEO activity is progressing or not. SEO, and indeed SEM, is a unique marketing channel. It is quantifiable, responsive and flexible to an extent which I would argue other channels aren’t. However, that is my personal opinion. And the way in which I rate SEM successes is different, not unique certainly, but definitely different.
When the Google Florida update happened in 2003 I read about 5,000 forum posts, tested a few of my sites, and wrote an article based on what I saw. That article got to be quite popular, but that popularity faded over a month or so, but I wanted my 15 seconds of fame to last.
I am by no means a standard for success (I have many flaws that need fixed), but this 5 minute and 25 second video highlights some of the things I did right that helped me do well on the web.