Viral Marketing is Stupid

March 29th, 2008

Posted by Danny Dover

Yesterday, I was arguing with my friend about the existence of one sight or sound that is universally funny. He argued that since different cultures find humor in different things, there couldn’t possibly be one example of something that is funny to everyone. Unconvinced, I started searching for the holy grail of funny. Immediately, I went on YouTube and starting browsing my favorite videos. Eventually, I came to the monkey video below.  No matter how many times I watch the video, I still find it funny. There is something instinctively funny about seeing how dumb a monkey is compared tothebrillianceofhumans.
Read the rest of this entry »

Popularity: unranked [?]

Contextual Web Ads Exploit Weak, Poor, Desperate, and Stupid People

December 22nd, 2007

As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals. One of my early opinions on contextual ads and search ads was that people are far more likely to click ads if they are desperate, stupid, or ignorant. While I was flamed for my opinion, this opinion has only been confirmed from talking to friends who have much more data than I do, and Dave Morgan from AOL also confirmed it.

Read the rest of this entry »

Popularity: unranked [?]