Lately I’ve noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they’ve been purchased. I’m no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you’ve got any). Read the rest of this entry »
John Battelle riffs on how Yahoo!, Microsoft, and AOL are screwing up by following in Google’s footsteps trying to create huge ad platforms, while ignoring their brand ad strength. And AdAge asks if we may one day see a web free of push display ads.
If traditional ads become less effective, we will still end up trusting ads that are links that look just like content. How to article linkbait, user generated content, and 100% blended affiliate links now make up the Mahalo business model. Which is really no different than the affiliate marketing Jason despises. That really puts a new perspective on somebody lashing out at SEOs and affiliate marketers before creating something that aspires to be more polluted.
Some people hype transparency as the only effective solution for long-term sustainable marketing success. After they are already successful they can hype such false ideals and get praised for them, which only adds to their misguided notion of marketing. The truth is everyone wants to be influenced, but nobody wants to feel like they were influenced.
Because I own BlackHatSEO.com and spent literally 1 day building and marketing it, a year ago a reporter writing for The London Times decided to do a feature article about me. Hey I rank #1 and own the exact match URL so I must be the guy, right? Well maybe (just don’t ask Matt!)…but bonus good deal for me on getting the feature, other than some of the regretful out-of-context quotes that were attributed to me.
Keyword Research TipsIf you have an old site you should use analytics to track what keywords you are getting traffic for. For most webmasters it is easier to rank for more related keywords than it is to discover and dominate new areas.