Link Buying Crimes vs Sponsored Scientific Research (and the Future of Information Quality Online)

December 5th, 2007

A friend of mine sent me a link to The Kept University, a great article about how corporations are increasingly turning universities into cheap biased research labs.

Companies give researchers stock options for conducting research on product development, censor negative reviews, and see a much higher rate of positive reviews. They then use this research to try to push new products into the market. That is about a million times worse than something like PayPerPost, which recently saw many of their bloggers get their PageRank axed by Google.

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A Solution to the Paid Links Debate - Sponsored Editorials

December 5th, 2007

Posted by randfish

Today at Pubcon, I’m speaking on the Link Buying Panel, but here on the blog, you’re getting a sneak peak at one of my topics for the presentation.

It’s my feeling that we (search engines and search marketers) have hit some intransigence on the paid links debate. The marketplace has to exist - and search engine have to fight against what they perceive to be manipulative, non-editorial votes. But, what if there was a solution that could make both sides happy? A place where money changed hands between parties, but editorial decisions still came into play?

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Sponsored Content Hosting & Renting Subdomains

September 12th, 2007

Ads becoming content is not only true from a thin affiliate site perspective, but also on larger more traditional ad buys. Selling content hosting is going mainstream. About.com has been selling custom branded sponsored content for about a year. This WSJ page hawking Accenture is a PageRank 4, and this BizJournals lead generation page is also an indication of where sponsored content hosting is heading. How long will it be before you can log on to the WSJ ad platform and just buy a topic and upload a page?

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