Small Business SEO: Starting with the Right Success Metrics

May 8th, 2009

Posted by rishil

It’s been a while since I put together a Small Business SEO post. I thought it’s high time I tackled another key issue facing small businesses – deciding whether their SEO activity is progressing or not.  SEO, and indeed SEM, is a unique marketing channel. It is quantifiable, responsive and flexible to an extent which I would argue other channels aren’t. However, that is my personal opinion. And the way in which I rate SEM successes is different, not unique certainly, but definitely different.

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Five Reasons Why It’s Better to be Big & Popular than Small & Niche

October 2nd, 2007

Posted by randfish

Today we wrapped up our first ever SEOmoz training seminar - covering topics from keyword research to technical issues to search algorithms and social media. Despite the 7 straight hours of speaking on stage, I feel pretty good - the people in attendance appeared to have a terrific time and our after-hours party was still going strong when I left an hour ago.

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