Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as […]
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“When you got nothing, you got nothing to lose
You’re invisible now, you got no secrets to conceal.” - Bob Dylan
When your website’s got no rankings, you got no traffic to lose
You’re website is invisible now, you got no links to conceal.
Do not let another organization’s self-serving (and hypocritical) guidelines control your every move…especially if you are so new and unestablished that your biggest risk is never gaining traction.
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Because I own BlackHatSEO.com and spent literally 1 day building and marketing it, a year ago a reporter writing for The London Times decided to do a feature article about me. Hey I rank #1 and own the exact match URL so I must be the guy, right? Well maybe (just don’t ask Matt!)…but bonus good deal for me on getting the feature, other than some of the regretful out-of-context quotes that were attributed to me.
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Yahoo! has guys like Jeremy Zawodny marketing their fresh new search platform, and yet they remain behind the competition. Microsoft jumped into the search field way later than Yahoo! did, so why is it that Microsoft rankings for well promoted sites often roughly track Google rankings, while Yahoo! still has yet to give many of these sites an opportunity to rank?
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Posted by randfish
A great many tech-specific site owners consistently bemoan the fact that market share stats like these:
Percentage of U.S. Searches Among Leading Search Engine Providers
Oct.-07
Sept.-07
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When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content. Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.
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The Evolution of Natural LinkingWhen the web was younger is was less spammy. When the web was less commercial a larger percentage of sites were created out of passion, and those who spammed generally were not link spammers. Most new websites are spam.
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Posted by randfish
This morning brings news from around the web of losses to the Google Toolbar PageRank (the little green pixels displayed in the toolbar) for a myriad of sites. The best coverage I’ve seen comes from Andy Beard, as well as SEJournal and SELand (which has a comprehensive list of sites discussing the update).
Read the rest of this entry »
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Posted by rebecca
Having just wrapped up my presentation for Linkbait: Chumming for Traffic on Social Media Sites (I linked to Vanessa Fox’s session coverage on Search Engine Land in case you want a recap), I thought I’d turn the tables and live blog Extra! Extra! The Social News Sites.
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Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:
filter link juice to your mother brand site, which is especially useful for temporal news or in categories where link building is tough
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