In the following video Matt Cutts highlighted that he did not feel that the update was driven by brand, but more in concepts of trust, PageRank, and authority:
Popularity: unranked [?]
Posted by Sarah Bird, Esquire
May It Please the Mozzers,
Apparently I’m on a bit of a copyright kick these days. Copyright is stuck in my head like an annoying song. Does this ever happen to you?
No, seriously. There were some excellent follow-up questions and concerns raised after my last post on international copyright issues. For example, folks had important questions about whether copyright can effectively protect “the little guy” given the costs of suit and what you could gain from filing suit. I want to touch on these issues while giving you some “Best Practices.”
Read the rest of this entry »
Popularity: unranked [?]
Should the MarketingSherpa’s guide to landing pages use an effective landing page? Should a company touting the value of statistics use statistically relevant datasets?
Every day someone is getting called out for being a liar, a thief, or a charlatan douchebag. You can’t track it all, but simply following your own guidelines and ideals lessens the odds that people will wrongfully call you out.
Popularity: unranked [?]
Posted by shor
Marty McFly: “Whoa, this is heavy. ”
Doc Brown: “There’s that word again; “heavy”. Why are things so heavy in the future? Is there a problem with the earth’s gravitational pull?”
Wouldn’t we all like to predict the future? Or at least be ahead of the marketing curve?
Read the rest of this entry »
Popularity: unranked [?]
Posted by rebecca
I was reading through Search Engine Land today (as I do every day–kissuptodannykissuptodanny) and came across the following blurb in Stoney deGeyter’s 10 Useless SEO Worries post:
Don’t think that you need to optimize a page for each search engine. It doesn’t work that way. Just do good optimization and all engines will rate you accordingly. Now, you should be concerned about making sure each engine finds your web site and that it is relevant for your key search phrases. But don’t make drastic changes to your pages because Ask or Microsoft has you at page 2 while Google has you at the top of page 1. Not unless you absolutely know those changes won’t cause a drop in your Google rankings. If you’re uncertain, or if you make those changes and see Ask move up and Google move down, by all means change it back. It’s just not worth it.
Read the rest of this entry »
Popularity: unranked [?]
Question: I am new to the market and have a product I am going to launch soon at a similar price-point to SEO Book. I am wondering if I should launch with an affiliate program, and if it will provide a substantial return prior to
Answer: I would say off the start don’t enable an affiliate program until you have a better feel for the amount of effort required per purchaser and have brand awareness. I like launching without an affiliate program because it makes citations appear more natural. If you are launching a MLM hype program then a multi tiered affiliate program is a must, but if not the best option is to wait until you better learn your market and are well integrated into your market.
Popularity: unranked [?]
tag:blogger.com,1999:blog-20721743.post-83369710538949655362007-08-28T10:59:00.000+01:002007-08-28T11:27:27.481+01:00Why You Shouldn’t Use Keyword Insertion on the Content NetworkI found this Google ad on LinkedIn today which is an excellent example of why you shouldn’t use dynamic keyword insertion in your PPC campaigns:
Read the rest of this entry »
Popularity: unranked [?]
