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I recently mentioned the Sigur Rós Hiema video, which was featured on the YouTube homepage for a day and probably got about a million pageviews. An SEO Book reader named Satish discovered that after the video built up a lot of viral media and link exposure the video was set to private mode.
Popularity: unranked [?]
I think these two comments do a nice job of showing the difference between how people perceive something they paid for and something they got for free. If people do not have a tangible opportunity cost they often tend not to respect or value the product or service.
Compare these side by side reviews:
Popularity: unranked [?]
A friend of mine suggested I read Dan Kennedy’s The Ultimate Success Secret, a great motivational marketing book. One passage from it stuck with me:
When I first started in the “success education business,” one of the few people in the country who was consistently effective at selling self-improvement audiocassette programs direct, face-to-face to executives and salespeople, gave me what turned out to be very, very good advice - he said: “Don’t waste your time trying to sell these materials to the people who need it the most. They won’t buy it. You should focus on selling to successful people who want to get even better.”
Popularity: unranked [?]
I wanted to get my wife something cool for her birthday, but the gift I wanted to buy proved nearly impossible to find from a trustworthy source. I was going to get her a high end autographed item, but who should I buy it from?
The not for profit site that is down, requiring you to buy through the payment link inside of Google’s cache
Popularity: unranked [?]
One theory of web marketing starts off with controlling cost. Where you try to find what works right now, and do exactly what is needed to get to the level of success you want to reach. The theory sounds valid, but…
By the time something is common knowledge, its value and effectiveness has decreased and is heading lower.
Popularity: unranked [?]
Newspapers Going Free
The NYT just went free and likely the WSJ will follow. Once something goes free it is hard to start charging for it again - just ask Prince.
Getting Real Information From Google
A few years ago some Google human review documents were leaked stating things they considered spammy at that time. Google usually gives webmasters misinfomation about organic search results, but their advice on AdWords ads is typically clearer in how they want to shape the web. The Inside AdWords blog just classified ebook sites as being similar to other types of sites that are likely to get hit by quality score issues.
Popularity: unranked [?]