Whiteboard Friday - Local Search Inclusion with David Mihm

June 5th, 2009

Posted by great scott!

David Mihm, Local Search guru and author of the new Local Search Ranking Factors, stops by Whiteboard Studios to discuss how business owners can get listed in Google’s Local Search Results.

Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and verify their listing with Google (via the Google Local Business Center). The vast majority of listings are cobbled together from crawl data and information from trusted sources like the Better Business Bureau and other business directories such as InfoUSA, Acxiom, and Localeze.
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Upcoming Spring 2009 Search Conferences

May 13th, 2009

Posted by rebecca

The weather’s getting nicer, the days are getting longer and Rand’s barely in the office. You know what that means: it’s conference season! Since there are so many conferences right around the corner, I thought I’d list some upcoming events in case you’re thinking of attending a show but aren’t sure which one to book.
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The Next Development In Search

May 4th, 2009

Have you seen Wolfram Alpha?

Wolfram Alpha is a search service being released this month that, depending on who you listen to, will either change the internet forever, or provide another useful research tool.

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Google Profile Search (aka How to Rank for Jennifer Lopez)

April 28th, 2009

Posted by jennita

Last week, Google started showing Google profiles at the bottom of U.S. search results. This caused quite a stir among the search marketing industry and a flurry of blog posts have been written about it. As with any topic there are varying opinions on the profiles. Some feel that it is a great way to brand yourself, while others feel that Google is a bully trying to force us to hand over our personal information.
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How to Rank Well in Google Products Search & a Big List of Places to Get Reviews

April 25th, 2009

Posted by Tom_C

Hello, my name is Tom, you’ve seen me guest blog here before but today I’m blogging and ill. So I’m going to dispense with the usual chit-chat approach and lay out the facts. Some of you may even like it that way! Shame on you. Still, here’s the content.

Google Base aka Google Shopping aka Google Products
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10 Tips for Getting (or Keeping) Your Next Search Marketing Job

April 25th, 2009

Posted by randfish

As the economic climate worldwide has shown uncharacteristic elements of strife and turmoil, I’ve been getting more and more questions asked about finding and keeping a job in the Internet marketing space. As a CEO, and someone who employs quite a few folks, I think I can give some fairly detailed, albeit personal, advice on this topic.

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Links VS Content VS Rankings VS Search Traffic

April 9th, 2009

Majestic SEO just released free graphs tracking link growth rates, which can be used to compare the overall link profile of competing sites, and how they are growing month to month

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Shining a Light on The Dark Arts of Search Engine Optimization

April 6th, 2009

I recently read a story in Forbes about how Rupert Murdock thinks Google is undermining copyright

“Should we be allowing Google to steal all our copyrights?” asked the News Corp. chief at a cable industry confab in Washington, D.C., Thursday. The answer, said Murdoch, should be, “‘Thanks, but no thanks.’”

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Big Brands? Google Brand Promotion: New Search Engine Rankings Place Heavy Emphasis on Branding

April 1st, 2009

Originally when we published this we were going to make it subscriber only content, but the change is so important that I thought we should share some of it with the entire SEO industry. This post starts off with a brief history of recent algorithm updates, and shows the enormous weight Google is placing on branded search results.

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Introducing The SEO Book Competitive Research Tool

April 1st, 2009

I have been a big promoter of the SEM Rush service because I think it rocks. As an extension of that, I partnered with with SEM Rush to license their data and offer the organic search piece of their service as a free bonus to our SEO training & community members.

If you are a paying subscriber you may want to check out our new competitive research tool.
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