SEO News Blog

Posted by Jane Copland

At any given time, our Q&A section usually features a question or two about image optimisation. People want to know why their images haven’t been indexed or aren’t appearing for their key terms, even after they have added keywords to every imaginable attribute. Appropriate anchor text, nearby-keywords and relevant surrounding content don’t seem to have made a difference. The images don’t show up. In their place, ridiculously irrelevant things rank for a person’s keywords.
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Posted by randfish

We’re just not getting any visitors from the search engines…

I probably hear that line 30X or more each week - over email, in phone calls, in conversation, on forums, etc. and to tell the truth, it would be really handy to have a resource I could point folks for some self-diagnosis. If only there were some type of medium that I could publish on… one that would be accessible on some sort of computerized system… maybe a net of interconnected pages… one the whole world could access… like a… world… wide… oh, hang on a tick.

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Posted by rebecca

Today I sat in on a webinar taught by David Szetela, the founder of Clix Marketing. He gave some great tips about common PPC and paid search mistakes, and I thought I’d share them below.
Don’t mix search and content campaigns. David recommends turning off the content network and not mixing search and content, which he said will bleed away money.Search keywords are not the same as content keywords. Your keywords should describe the target site, not necessarily your product or service. Think about what words would appear on the pages where you want your content ads to appear. Some of his tips regarding ad groups and bids are:
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Posted by randfish

I’ve talked in the past about the various possibilities of the future of search engines and the biggest threats to Google’s dominance, and today I’ve been able to follow up on some of that prodding into that “vertical search fracturing” possibility.

iMedix is one of the more exciting vertical search engines on the market. Not only are they a recipient of the Best New Startup Award from the Crunchies, they’re also very highly regarded in the marketplace by a lot of smart players. Not everyone’s a fan, but they’re in an area of high opportunity and have executed remarkably well from both a development and marketing perspective.
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Yahoo! has guys like Jeremy Zawodny marketing their fresh new search platform, and yet they remain behind the competition. Microsoft jumped into the search field way later than Yahoo! did, so why is it that Microsoft rankings for well promoted sites often roughly track Google rankings, while Yahoo! still has yet to give many of these sites an opportunity to rank?

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Big news by Google. After announcing the DoubleClick acquisition (~ 60% of the display ad market), Google announced the launch of Ad Manager, a free ad management tool with built in yield optimization. Ad Manager allows you to sell direct ads, and then backfill with AdSense and/or any other ad networks you choose. Huge for Google for 5 reasons:

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Posted by rebecca

Sorry for my noted absence lately. Last weekend I went up to Vancouver, BC, for fun times to be had, gained roughly 20 lbs from gorging at two seriously awesome restaurants, drove back down to Seattle, and promptly got picked up by Rand so we could drive further down to Portland for SEMpdx’s Searchfest 2008. On the way down I had the following experience with Rand’s smart phone:

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searching for [federal trace commission] gave me my first search in site box

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Sony announced they made a deal to syndicate 5 minute clips on YouTube. And Google has partnered with Matsushita to create the Google TV.

If you watch the Bill Gates CES speech (online here), at about 35 minutes in he talks about how Microsoft will power NBC’s online video distribution for the Olympics. At about 41 minutes in they mentioned that there are 10 million members on Xbox live.

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