SEO News Blog

Posted by rishil

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

It’s been a while since I put together a Small Business SEO post. I thought it’s high time I tackled another key issue facing small businesses – deciding whether their SEO activity is progressing or not.  SEO, and indeed SEM, is a unique marketing channel. It is quantifiable, responsive and flexible to an extent which I would argue other channels aren’t. However, that is my personal opinion. And the way in which I rate SEM successes is different, not unique certainly, but definitely different.

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Posted by Sarah Bird, Esquire

May It Please the Mozzers,

Legal Monday is here again. This week’s post is part practical guide and part cybernag. Remember the post I wrote encouraging you to register your copyright back in December 2007? I bet you haven’t done it yet. Am I right?  I thought so.
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I recently switched the navigation on the SEO Training subdomain to be on the left side rather than the right side. The reason for doing this was that it has folding tree navigation based on where you are in the training part of the site, and having the navigation change over on the right side of the page was probably a bit confusing for some users.

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Posted by Sarah Bird, Esquire

May It Please the Mozzers,

It’s just another manic Monday at the Mozzplex. You know what that means. Legal Monday!

One of the most common problems facing anyone who publishes content online is copyright infringement. It’s happened to me. It’s happened to you. And it’ll probably happen to this post too. (Oh, the irony!)
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Posted by Sarah Bird, Esquire

May it Please the Mozzers,

I promised you some fair use and oh boy! You’re getting some fair use. This post turned out much longer than expected. I beg your patience and your readership.

Imagine for a moment that you have made some interesting, powerful, and witty content, filled with pop culture. Perhaps you’ve borrowed some material from some other readily available online sources. Now let’s imagine that you get an accusatory email from the owner of one of the websites that you quoted on your site. What now? You’ve heard about fair use and you know that you can sometimes use other people’s material, but you don’t know when. Do you take down the post and avoid any kind of confrontation? Do you remain silent and call their bluff? Or do you reply with a professional, articulate email about why you can lawfully use the quoted material?
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Posted by Sarah Bird, Esquire

May It Please the Mozzers,

Apparently I’m on a bit of a copyright kick these days. Copyright is stuck in my head like an annoying song. Does this ever happen to you?

No, seriously. There were some excellent follow-up questions and concerns raised after my last post on international copyright issues. For example, folks had important questions about whether copyright can effectively protect “the little guy” given the costs of suit and what you could gain from filing suit. I want to touch on these issues while giving you some “Best Practices.”
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Posted by Sarah Bird, Esquire

May it Please the Mozzers,

I present myself to you as your legal resource for all things SEO/M related.

A graduate of the University of Washington School of Law, I have spent the last three years litigating complex and diverse legal issues. With much gratitude and enthusiasm, I recently accepted SEOmoz’s invitation to bring my expertise to the SEO/M community.
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