Posted by Tom_C
Hello, my name is Tom, you’ve seen me guest blog here before but today I’m blogging and ill. So I’m going to dispense with the usual chit-chat approach and lay out the facts. Some of you may even like it that way! Shame on you. Still, here’s the content.
Google Base aka Google Shopping aka Google Products
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Conferences are especially interesting especially in a tough economy. Truth be told, I had low expectations for SES NY when all I was reading was companies scaling back and downsizing.
But the first tweets about SES painted a brighter picture. And with close to 5,000 marketers registered for the conference it was shaping up to be an excellent conference. As I walked through the exhibit hall vendors had a very good show and were very pleased with the large numbers of crowds that showed up. Of all the different SES shows I have attended over the last few years, this particular SES NY had to top the list in both the quality of the lectures, the speaker list and even the small details such as quality of the food J.
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My wife recently bought me a Kindle 2. Here are some of the things I loved about it
easy to change font sizeeasy to read - Jakob Nielson said it is roughly the same speed as reading a regular booklightweight - 10.2 ounceseasy to travel withsolves my buying too many books and bookshelves problemyou can store notes in it (everything is backed up on Amazon’s servers)You can search against all your books and notes in it (which really turns it into a powerful reference library…makes me want to buy about 3 or 4 of them to store different topics in) . This should be VERY powerful for looking well researched and finding money quotes. Steven Johnson (one of my favorite authors) uses Devonthink when he writes a book. it has an audio/reader version baked init has an Oxford dictionary baked innew books are typically only $9.99 and take less than a minute to downloadit starts off where you last read
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After seeing Alan Greenspan’s clip on the Daily Show I figured it was worth picking up his book titled The Age of Turbulence, and I just finished it on my flight back to the United States. His book is sold as about economics, but it really is about understanding the emotions and psychology that drive markets.
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Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:
filter link juice to your mother brand site, which is especially useful for temporal news or in categories where link building is tough
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So I got this invitation for MSN adCenter to try out their new advertiser service which is in beta to start with. With this new program MSN is opening up the ads space available on MSN network sites (mainly MSN search pages) for advertisers to place their ads. With adCenter MSN is entering in direct competition with more established programs like Google Adwords and Yahoo Overture.
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