SEO Industry Survey Results Released

March 25th, 2008

Posted by Nick Gerner

We’ve been working pretty hard on pulling together the numbers from 3000+ responses to the SEO Industry Survey, graphing the results, and writing up some thoughts in an article on the SEO Industry Survey.  We also picked a winner for the iPhone and will be contacting this person privately to notify him or her.  Being the new guy at SEOmoz, the gang thought it would be a good idea for me to pull myself out of the networking closet and introduce myself while I introduce the results of the survey.
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Results of Google Experimentation - Only the First Anchor Text Counts

March 16th, 2008

Posted by randfish

Before I was inundated with the responsibilities of running a company and managing a few hundred emails a day, I used to spend a lot of time testing theories about how the search engines handled certain elements on a site or page. I’d test the engines to find answers to questions like:

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Results Oriented Thinking & Marketing Advice for SEOs

December 20th, 2007

Focus on Results & Achieve Them

Cygnus offered this quote on Rich Skrenta’s blog post about PageRank:

I like all the traffic types coming in; in order to get that traffic on a couple of sources I have to jump through a few hoops. Big deal. So long as the requirements cost less than the expected revenue from ranking, I’ll meet the requirements.

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Is Result Diversity Enough? Search Offers a Reflection of What?

December 4th, 2007

Pay Per Post Already Dominates Many Business Models

Search engines toe the company line fighting against spam, but are paid posts any worse than sponsored research? The day before Matt posted about some lowbrow PPP ads used to equate paid post with bogus information on brain tumors, I posted about how some scientific research is polluted by commercial interests, and an SEO Book contributor by the nickname of RFK left this great comment:

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Research: Long Tail of Google’s Search Results Dominated by Doorway Pages & Other Spam

November 1st, 2007

The people from SEO Digger recently put together some research on search spam. Some of the terminology they use (like using the word illicit) is inaccurate, but the trends they discovered align well with what one would expect.

Spam Dominates Longtail Adult & Pill Search Queries

In high money niches, spam sites tended to dominate longer search queries while having less exposure in search results for shorter queries. View the below graph with adult, pills, dating, cars, gifts, and casinos. It shows the normalized density of spam sites ranking in Google by 1, 2, and 3 word queries.
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5 Differences Between Google.com & International Google Search Results

September 27th, 2007

Having searched hundreds of times on google.ca and google.com.ph I see some subtle differences in how the top ranked global / US results are mixed into international results.

High authority sites do not tend to rank as well internationally as they do in the US. Domain trust counts less. As an Read the rest of this entry »

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Bizarre Factors Search Engines Might Use to Rank the Results

September 21st, 2007

Posted by randfish

I admit it - I struggle to understand patent applications (one of the big reasons that Si is part of our staff). However, Bill Slawski doesn’t and it’s made our collective lives in the SEO world (and the mozplex) considerably easier. Take, for example, his two incredibly fascinating posts collecting patent applications and speculating on how the engines might re-rank the results:

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301 Redirect Results - 2 Weeks Later

September 12th, 2007

tag:blogger.com,1999:blog-20721743.post-85338910592877709012007-08-09T14:09:00.000+01:002007-08-09T14:46:54.291+01:00301 Redirect Results - 2 Weeks LaterA couple of weeks ago I setup a 301 redirect for ukgoogleconsultant.co.uk (an old domain I used ages ago), redirecting this to a new Google consultant webpage on the seoptimise.com domain instead.
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