I have been a big promoter of the SEM Rush service because I think it rocks. As an extension of that, I partnered with with SEM Rush to license their data and offer the organic search piece of their service as a free bonus to our SEO training & community members.
If you are a paying subscriber you may want to check out our new competitive research tool.
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I took down my old Overture powered keyword tool and replaced it using Wordtracker data because:
I like Wordtracker’s data moreWordtracker’s API is much more reliable than scraping data from Overture the Overture tool seems like it has been down more often than it has been up recently
I primarily focus on the US market and did not realize how popular the international aspects of the old keyword research tool were until I started getting a rash of email complaints after taking the tool down.
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A friend of mine sent me a link to The Kept University, a great article about how corporations are increasingly turning universities into cheap biased research labs.
Companies give researchers stock options for conducting research on product development, censor negative reviews, and see a much higher rate of positive reviews. They then use this research to try to push new products into the market. That is about a million times worse than something like PayPerPost, which recently saw many of their bloggers get their PageRank axed by Google.
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Keyword Research TipsIf you have an old site you should use analytics to track what keywords you are getting traffic for. For most webmasters it is easier to rank for more related keywords than it is to discover and dominate new areas.
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The people from SEO Digger recently put together some research on search spam. Some of the terminology they use (like using the word illicit) is inaccurate, but the trends they discovered align well with what one would expect.
Spam Dominates Longtail Adult & Pill Search Queries
In high money niches, spam sites tended to dominate longer search queries while having less exposure in search results for shorter queries. View the below graph with adult, pills, dating, cars, gifts, and casinos. It shows the normalized density of spam sites ranking in Google by 1, 2, and 3 word queries.
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If you are looking to build links one of the easiest ways to do so is to place yourself inside a conversation that is already wildly spreading. Sites like Techmeme and Del.icio.us show what stories were recently hot, and you can find some bloggers who cited those stories using Technorati and Google Blogsearch. Google has a date based filter on news and recently launched a date based search filter for their regular search results which allows you to find fresh content on any topic. If you follow up on a popular story and contact these people you might find a few easy to acquire high authority links.
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Call it Research & People Will Believe It
The Computers and Communications Industry Association published research on the value of fair use. The research is completely biased, to the point of being fraud:
Even by the woeful standards of the bespoke research industry, this study is a crock. It’s not just bad; it’s absurd. What the authors have done is to define the “fair-use economy” so broadly that it encompasses any business with even the most tangential relationship to the free use of copyrighted materials.
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Posted by randfish
Rather than trying to make this post go through all the tactics and specifics of Rebecca’s already comprehensive Keyword Research Guide, I figured I’d instead provide a solid list of every which way you can look at a keyword to get an idea of metrics, value and potential from the engines themselves (rather than services like AdWords, YSM, Wortracker or KW Discovery). This is more of an “expert” level post, as you’ll need to use these searches/tools yourself to figure out exactly how they apply to your business, but it’s stil valuable to have all of this collected in one place.
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tag:blogger.com,1999:blog-5689686.post-5785839400482093112007-07-25T16:13:00.001-07:002007-07-25T16:25:54.188-07:00Keyword Research for Organic SEOSo you have decided to venture out into the world of SEO. The first thing you will need to do is determine the direction of your campaign in relation to the key phrases you are choosing to target. This article will focus on how to find keywords for your organic campaign, as the process is slightly different for PPC.
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