Posted by randfish
It’s been a long time since we had a differential diagnosis post here on SEOmoz, but we’ve been getting lots of comments and emails requesting some mysteries, so here goes:
#1 - Who, Exactly, is Awesome, and Why?
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Majestic SEO just released free graphs tracking link growth rates, which can be used to compare the overall link profile of competing sites, and how they are growing month to month
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Originally when we published this we were going to make it subscriber only content, but the change is so important that I thought we should share some of it with the entire SEO industry. This post starts off with a brief history of recent algorithm updates, and shows the enormous weight Google is placing on branded search results.
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Posted by randfish
I think that sometimes, we in the field of search marketing try to make the concept of ranking more difficult than it really is. True - there are hundreds of ways to build a link, an infinite number of keywords, thousands of unique sources to drive traffic along with analytics, design, usability, code structure, conversion testing, etc. However, when it comes to the very specific question of how to rank well for a particular keyword in standard organic results at the engines, you’re really only talking about a few big key components.
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