Offline Marketing for Mobile Purposes
December 26th, 2007Posted by JaneCopland
I want to buy a new telephone. There is really nothing wrong with the one I have right now: it’s been dropped a couple of (ten) times and I once dropped it into Lake Union. It dried. It calls other phones, receives calls and text messages, and it fits nicely in pockets and purses. But it doesn’t do Internet, and that’s not acceptable. Too often, I’m away from my computer and I want to look something up online. Often, my desire to use the Internet is driven by offline marketing that is aimed at Internet users.
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