After my post last night and the many follow ups from around the SEO sphere, I (along with most observers from the world of search) strongly anticipated clarifying statements from Google’s representatives at the SMX Advanced conference. Unfortunately, there’s very little to report. The best I have comes from secondary sources, albeit relatively trustworthy ones:
Did you know that search.twitter.com/search?q=%23superbowl currently ranks #9 in Google for superbowl (it was #7 earlier today). Think how much PageRank & link equity is needed to rank for that keyword!!!
All that PageRank must come from somewhere. When people mention you on that silly network, you probably don’t get anything of lasting value…it simply steals links that would have occurred on the real web, and replaces them with junk rel=nofollow links, surrounded by trivial bits of content.
I’ve heard from several clients today who had their page ranks change both for the better, and worse (my own hardware website went from a PR5 to a PR4). However it seems that a re-occurring bug where Google drops the page rank of internal pages that deserve to be ranked has snuck into this update. After most page rank updates I usually check out one of the previous employers websites to see how their page rank distribution is. Currently of all their pages the homepage, and two of the categories pages have page rank the rest of their website reports as being unranked so not even a PR0. Hopefully we will see a corrective page rank update in the next few weeks.
I just noticed that JoeAnt is now a PageRank 3. I have submitted hundreds of sites to hundreds of directories. For sites at the lower end of the quality spectrum (lets just call some of my experience academic) I simply would not submit them to JoeAnt, because I knew they would not list them. Many of those same lower quality sites were accepted in other directories like Business.com and the Yahoo! Directory.
So I was reading Shari Thurow’s piece on Search Engine Land “You’d Be Wise To “NoFollow” This Dubious SEO Advice” and I have to say c’mon Shari you really can’t believe that now can you …
Let’s go after the big fish first this quote:
Many search marketers know about the ‘random surfer’ behind Google’s PageRank (the real one, not the green bar also known as Google Toolbar PageRank). In Google’s own words, it’s described like this:
PageRank can be thought of as a model of user behavior. We assume there is a “random surfer” who is given a web page at random and keeps clicking on links, never hitting “back” but eventually gets bored and starts on another random page. The probability that the random surfer visits a page is its PageRank.
This week, as Scott heads off on vacation for Thanksgiving, I’m posting our latest Whiteboard Friday on the concept of links as votes of importance from the search engines’ perspective and how link juice passes. Below the video itself, I’ve created a few helpful graphics to better illustrate the phenomenon I’m discussing:
Just a little under two weeks ago, we received numerous reports that a very large number of sites had experienced a sudden drop in Page Rank. Many immediately began claiming that Google had rolled out an update for its rank formula to penalize for paid links. Others played down these reports offering that their own sites had experienced no change at all. Read the rest of this entry »
Google’s Obfuscation of PageRank ScoresGoogle has a long history of deceiving webmasters, in order to push Google’s business interests and keep their search results clean.