I was recently working on a social media strategy for a popular city newspaper and it got me thinking about the benefits a business can get from a well-thought out crossover between its offline and online presence. I’ve tried to write this post so that it’s useful for any sized business that has some kind of offline presence, from a shop, through a publication to any kind of offline advertising or PR. If you’re spending money offline, you should consider how that investment can be taken advantage of online. Read the rest of this entry »
I don’t watch much television. It’s silly really. I bought a big flat screen HDTV DVR OMG WTF television before I could really afford such things and I only regularly watch two shows. Tonight, one of my two shows will go off air for the last time, leaving me with only American Idol, which I encourage you all to link to from now on as American Idle (and also to check out American Idol’s SEO lookalike). Read the rest of this entry »
Legal Monday is here again. This week’s post is part practical guide and part cybernag. Remember the post I wrote encouraging you to register your copyright back in December 2007? I bet you haven’t done it yet. Am I right? I thought so. Read the rest of this entry »
John Battelle riffs on how Yahoo!, Microsoft, and AOL are screwing up by following in Google’s footsteps trying to create huge ad platforms, while ignoring their brand ad strength. And AdAge asks if we may one day see a web free of push display ads.
If traditional ads become less effective, we will still end up trusting ads that are links that look just like content. How to article linkbait, user generated content, and 100% blended affiliate links now make up the Mahalo business model. Which is really no different than the affiliate marketing Jason despises. That really puts a new perspective on somebody lashing out at SEOs and affiliate marketers before creating something that aspires to be more polluted.
I recently mentioned the Sigur Rós Hiema video, which was featured on the YouTube homepage for a day and probably got about a million pageviews. An SEO Book reader named Satish discovered that after the video built up a lot of viral media and link exposure the video was set to private mode.
Insert your message in the next Brave New Films video for $199 - not that I am saying you should, but 5 or 10 years ago it would have been hard to imagine this level of fan integration into the funding, creation, and promotion of documentaries. Where are we going to be in another 10 years? Will this video get 500,000 views on YouTube? Might this $199 be a cheap ad buy for people looking to appeal to this demographic? At that price point it is almost an impulse purchase for O’ReillyGoesNuts.com or BoneUsFoxRingtones.com.
Big news by Google. After announcing the DoubleClick acquisition (~ 60% of the display ad market), Google announced the launch of Ad Manager, a free ad management tool with built in yield optimization. Ad Manager allows you to sell direct ads, and then backfill with AdSense and/or any other ad networks you choose. Huge for Google for 5 reasons:
It’s just another manic Monday at the Mozzplex. You know what that means. Legal Monday!
One of the most common problems facing anyone who publishes content online is copyright infringement. It’s happened to me. It’s happened to you. And it’ll probably happen to this post too. (Oh, the irony!) Read the rest of this entry »
A friend of mine sent me a link to The Kept University, a great article about how corporations are increasingly turning universities into cheap biased research labs.
Companies give researchers stock options for conducting research on product development, censor negative reviews, and see a much higher rate of positive reviews. They then use this research to try to push new products into the market. That is about a million times worse than something like PayPerPost, which recently saw many of their bloggers get their PageRank axed by Google.
I am by no means a standard for success (I have many flaws that need fixed), but this 5 minute and 25 second video highlights some of the things I did right that helped me do well on the web.
