How To Make Your Offline Presence Work For You Online

April 28th, 2009

Posted by Lucy Langdon

I was recently working on a social media strategy for a popular city newspaper and it got me thinking about the benefits a business can get from a well-thought out crossover between its offline and online presence. I’ve tried to write this post so that it’s useful for any sized business that has some kind of offline presence, from a shop, through a publication to any kind of offline advertising or PR. If you’re spending money offline, you should consider how that investment can be taken advantage of online.
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SearchGuild, My Favorite SEO Forum, Goes Offline

December 27th, 2007

My buddy Patrick Münzinger just informed me that SearchGuild went offline - forever. SearchGuild is the forum that (along with NFFC, a few other mentors, and a few lucky breaks) took me from near bankruptcy to knowing enough about this market to be exceptionally profitable and be able to help many other people do well.

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Offline Marketing for Mobile Purposes

December 26th, 2007

Posted by JaneCopland

I want to buy a new telephone. There is really nothing wrong with the one I have right now: it’s been dropped a couple of (ten) times and I once dropped it into Lake Union. It dried. It calls other phones, receives calls and text messages, and it fits nicely in pockets and purses. But it doesn’t do Internet, and that’s not acceptable. Too often, I’m away from my computer and I want to look something up online. Often, my desire to use the Internet is driven by offline marketing that is aimed at Internet users.
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