SEO News Blog

“When you got nothing, you got nothing to lose
You’re invisible now, you got no secrets to conceal.” - Bob Dylan

When your website’s got no rankings, you got no traffic to lose
You’re website is invisible now, you got no links to conceal.

Do not let another organization’s self-serving (and hypocritical) guidelines control your every move…especially if you are so new and unestablished that your biggest risk is never gaining traction.

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Microsoft offered $1.2 billion, a 42% premium over market valuation, for Fast Search & Transfer. Fast Search & Transfer is largely an enterprise search solution. As an example web index to showcase their technology years ago they created AllTheWeb. In early 2003 Overture bought AllTheWeb, and Fast’s web search unit for $70 million cash. Yahoo bought Overture the same year for $1.63 billion.

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Pay Per Post Already Dominates Many Business Models

Search engines toe the company line fighting against spam, but are paid posts any worse than sponsored research? The day before Matt posted about some lowbrow PPP ads used to equate paid post with bogus information on brain tumors, I posted about how some scientific research is polluted by commercial interests, and an SEO Book contributor by the nickname of RFK left this great comment:

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Popularity: unranked [?]

Looking for Christmas oriented keyword research? You would be hard press to find a better list of hot toys this year than to look at Amazon.com’s holiday toy list. Google also offers their Google Trends product, which will likely confirm the validity of Amazon’s list as the holiday season draws near. Both of these lists work to reinforce the market leading position of the associated companies, and editorialize their content based on user feedback.

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Popularity: unranked [?]