Rewriting the Beginner’s Guide - Part III: Why Search Engine Marketing is Neccessary
November 5th, 2007Posted by randfish
For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
Part III: Why Search Engine Marketing is Necessary
While many readers of this document may have overcome their skepticism about the need for and value of search marketing (and specifically, organic search engine optimization), it’s entirely likely that others in your organization, company, network or client meetings may have differing opinions. Thus, this section is provided to help explain the need for proactive search engine optimization.
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