Yahoo! has guys like Jeremy Zawodny marketing their fresh new search platform, and yet they remain behind the competition. Microsoft jumped into the search field way later than Yahoo! did, so why is it that Microsoft rankings for well promoted sites often roughly track Google rankings, while Yahoo! still has yet to give many of these sites an opportunity to rank?
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Microsoft offered $1.2 billion, a 42% premium over market valuation, for Fast Search & Transfer. Fast Search & Transfer is largely an enterprise search solution. As an example web index to showcase their technology years ago they created AllTheWeb. In early 2003 Overture bought AllTheWeb, and Fast’s web search unit for $70 million cash. Yahoo bought Overture the same year for $1.63 billion.
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Tags: Microsoft, Offers, Billion, Search, TransferI hate to curse, but this tool is bad ass. Ad Intelligence is a new keyword tool from Microsoft which is well worth using, and will probably force Google and Yahoo to make better keyword tools. All of this data is free during the beta test as long as you have a Microsoft AdCenter account (you can set one up for $5, with a $50 coupon if you search Google for AdCenter) and a copy of Microsoft Excel 2007 (the Ad Intelligence link above allows you to download a free trial of Excel).
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Tags: Intellegence, Slick, Microsoft, AdCenter, KeywordPosted by randfish
It’s common for people to enter a new year with a resolution, but this year, I thought I’d try something entirely new (and probably overflowing with hubris) and assign New Year’s resolutions to the big players in the search market. Thus, without further ado…
Google should resolve to:
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Tags: Year's, Resolutions, Google, Yahoo, MicrosoftPosted by randfish
It’s common for people to enter a new year with a resolution, but this year, I thought I’d try something entirely new (and probably overflowing with hubris) and assign New Year’s resolutions to the big players in the search market. Thus, without further ado…
Google should resolve to:
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Tags: Year's, Resolutions, Google, Yahoo, MicrosoftNew R&D CenterThe big search engines are spending money like crazy these days. From the many new multi-billion dollar acquisitions taking place over the past several months, to the second $600 Million data centers under construction by Google.
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Tags: Microsoft’s, Centertag:blogger.com,1999:blog-5689686.post-29212204631811245162007-07-25T16:00:00.000-07:002007-07-25T16:34:02.775-07:00Digg Signs Three Year Advertising Deal with MicrosoftToday Microsoft earned a win that made me look twice by convincing Digg to sign a 3 year deal where Microsoft Ads will be the “exclusive provider of display and contextual advertising on Digg” (see press release). Having previously used Google Adsense to serve ads (according to Barry Schwartz’s breaking article) it is a huge win for Microsoft to peg this contract. This immensity of this win became especially clear when I compared a few of the top social media voting sites side by side at Compete.com. As you can see below Digg pulverizes the competition with a reach of approximately 22.5 million visitors per month in comparison to Reddit (976,882), and StumbleUpon (731,424).
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Tags: Signs, Three, Advertising, Microsoft