Search Engine Watch lost its magic glow the day it got scummed by SEMPO. A friend pointed me to a 3 part series on Search Engine Watch about how you can’t learn SEO from a book. The author of these articles used the same articles to recommend you get certified from the SEMPO Institute. Coincidentally, the author’s profile mentions that he is an author for the SEMPO Institute.
Popularity: unranked [?]
Posted by JaneCopland
I want to buy a new telephone. There is really nothing wrong with the one I have right now: it’s been dropped a couple of (ten) times and I once dropped it into Lake Union. It dried. It calls other phones, receives calls and text messages, and it fits nicely in pockets and purses. But it doesn’t do Internet, and that’s not acceptable. Too often, I’m away from my computer and I want to look something up online. Often, my desire to use the Internet is driven by offline marketing that is aimed at Internet users.
Read the rest of this entry »
Popularity: unranked [?]
Focus on Results & Achieve Them
Cygnus offered this quote on Rich Skrenta’s blog post about PageRank:
I like all the traffic types coming in; in order to get that traffic on a couple of sources I have to jump through a few hoops. Big deal. So long as the requirements cost less than the expected revenue from ranking, I’ll meet the requirements.
Popularity: unranked [?]
Let me know if you have any questions about SEO or internet marketing stuff. I will try to reply to your comment right below it in less than a day, often within minutes, for as long as this thread is open.
Please ask do not ask for in depth site reviews or questions that would be applicable to just one website.
Popularity: unranked [?]
Enquiro performed research sponsored by Google which aimed to determine if search marketing could cause a brand lift.
The research stated that buying the top ad position provides better brand recall, better brand association, and improved purchase intent for both branded and unbranded queries. This is true even if you already own the top organic ranking site. They also recommend writing ads for people who are new to your brand and have yet to establish an affinity for it.
Popularity: unranked [?]
Older Marketing Techniques
When the Google Florida update happened in 2003 I read about 5,000 forum posts, tested a few of my sites, and wrote an article based on what I saw. That article got to be quite popular, but that popularity faded over a month or so, but I wanted my 15 seconds of fame to last.
Popularity: unranked [?]
Donating to a charity or sponsoring an event is one of the safest ways to buy a link, but getting them to use and recommend your product is a far more effective approach to marketing. Why? Passion is more important than PageRank.
Charities Can Help You Market Your Stuff Cheaply
Popularity: unranked [?]
Posted by randfish
I think this is one of the most enjoyable interviews we’ve featured here. Stoney DeGeyter is an SEO and Internet marketer from Reno, NV and the owner of Pole Position Marketing, an SEO/M firm with considerable talent and a roster of happy clients. In the interview, Stoney covers his view on the SEO issues of the day, along with a terrific story of viral marketing that sparked this post.
Popularity: unranked [?]
Posted by randfish
For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
Part III: Why Search Engine Marketing is Necessary
While many readers of this document may have overcome their skepticism about the need for and value of search marketing (and specifically, organic search engine optimization), it’s entirely likely that others in your organization, company, network or client meetings may have differing opinions. Thus, this section is provided to help explain the need for proactive search engine optimization.
Popularity: unranked [?]
This 9 minute and 37 second video offers basic tips for starting with pay per click marketing.
Popularity: unranked [?]
