SEO News Blog

Posted by randfish

Tonight I’m in Portland for tomorrow’s SEMpdx Searchfest conference, where I’ll be giving a keynote address at 9am on The Algorithmic Evolution of Search Engines and the Impact on Search Marketing Campaigns. Like most keynotes, it’s designed to be more of a broad overview, focusing on understanding the hows and whys of modern SEO strategy, rather than the technical specifics (which is what I usually discuss). Plus, it features slides with each of the following:

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How long should I build links for? and when should I stop building them? Both frequent SEO questions, with the answer “it depends.”

Automation as a Non-strategy

Many people are interested in automating as much as possible and doing it as easily and quickly as they can. The problem with replication and doing what is easy are that if it is easy for you to replicate

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Posted by MariaSEO

Last month I was working on a new project, and since it wasn’t a start up project, I needed to get familiar with all of the pages and the website’s architecture. On the other hand, it was necessary to select the keywords that were going to be used to optimize each page. In order to do that, I made a diagram that helped me be consistent when matching those keywords with:  internal links, anchor text, meta tags, and body text for every page that was part of the website.

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Posted by randfish

Today at Pubcon, I’m speaking on the Link Buying Panel, but here on the blog, you’re getting a sneak peak at one of my topics for the presentation.

It’s my feeling that we (search engines and search marketers) have hit some intransigence on the paid links debate. The marketplace has to exist - and search engine have to fight against what they perceive to be manipulative, non-editorial votes. But, what if there was a solution that could make both sides happy? A place where money changed hands between parties, but editorial decisions still came into play?

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Posted by randfish

For the last several years, we’ve had various implementations of Google’s “sitelinks” feature, the list of pages on a domain that usually appear when a branded or navigational query are performed in the engines. The latest updates to this visual display have brought a total of up to 8 internal links, plus a “more results from domain.com > Read the rest of this entry »

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One of the things that I admire about the Google algo is it’s ability to “learn” and “adapt” based on incoming data. For example when search volume for a certain keywords reaches a certain volume words that were originally mis-spellings become real words. Today I came across Read the rest of this entry »

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I have been a big fan of linkbait, but for all its upsides it does have many potential risks that are rarely discussed by most marketers. Outside of those risks, most people coming to your site from linkbait have a fly-like memory. One visit, one pageview, and they are gone forever. If you are selling branded CPM ads good news for you, but otherwise there is no value.

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Google recently increased their number of sitelinks to 8 and now list them in a 2 column format. To visualize the value of this, consider that I have a decent sized monitor and only 1 listing not controlled by me appears above the fold when searching for SEO Book.

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Posted by great scott!

Hey Gang,

After a brief departure (in which Jeff aptly covered Whiteboard Friday duties) I’m back to present you with this week’s WBF. This week, Rand discusses some of the unique ways to implement links on your sites (and others) beyond the standard-issue text link; including the pitfalls and benefits of each. Why bother, you ask? Well, sometimes, depending on content, it can seem a bit, shall we say, unusual to put a text link on a site. These methods provide you with some options and a bit of diversity in how you implement (or request) links on sites.
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Hey Matt if you said this:Users don’t want to see results sorted by who has the biggest pocketbook.Then why does adwords have premium placement above organic SERP’s?full forbes articleSponsor: SEO Phone Consulting Direct one on one qRelated PostsDouble Screen LaptopSo if they can make a Read the rest of this entry »

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