SEO News Blog

Posted by randfish

“Reference worthy content” is a phrase you’ll hear a lot in the SEO realm. The intent behind the statement is simple - build content that people will be likely to cite when they create works on the web.�Parsing the motivations that inspire�those citations, however, is anything but obvious. Tonight, I thought I’d try to list features that make content “reference worthy” and help to shed some insight on the psychological catalysts that build natural links.

Read the rest of this entry »

Popularity: unranked [?]

Speaking at a conference for newspapers Eric Schmidt said:

“We’ve been careful not to bias it using our own judgment of trust because we’re never sure if we get it right. So we use complicated ranking signals, as they’re called, to determine rank and relevance. And we change them periodically, which drives everybody crazy, as or algorithms get better. … The usual problem is you’ve got somebody who really is very trustworthy, but they’re not as well-known and they compete against people who are better known, and they don’t ‘in their view’ get high enough ranking. We have not come up with a way to algorithmically handle that in a coherent way.”

Read the rest of this entry »

Popularity: unranked [?]

Majestic SEO just released free graphs tracking link growth rates, which can be used to compare the overall link profile of competing sites, and how they are growing month to month

Read the rest of this entry »

Popularity: unranked [?]

One of the first books I read about the web which really helped me understand the culture of the web and the concept of the web as a social network was the Cluetrain Manifesto. In it, David Weinberger stated “hyperlinks subvert hierarchies,” a concept that helps explain a lot of the chaos in the current world.

Read the rest of this entry »

Popularity: unranked [?]

I have been saving these links up since January 21st. Time to share about 50 of them.

Niche SEO GuidesShane Pike shared advice on how to sell a website for $1 million.Cell Phones.org offers a guide to mobile search optimization.Rick Schwartz has a killer post about questions to ask when buying domain names.Tons and tons and tons of great posts highlighted by Matt McGee on Semmys.org…make sure to use their site search when searching for a topic new to you.Joost has a wonderful guide to Magento SEO.Garrett French created a new link building guide.Nick Wilson offers his Virtual Worlds for Business free.The Rising Commoditization of Everything But Experience

Read the rest of this entry »

Popularity: unranked [?]

John Andrews highlighted how the narcissistic “social” media platforms are in many ways replacing links

The players producing platforms are manipulating the currency that they see those platforms aggregate — which is mostly links. As you type type type your content into Twitter or Wordpress.com or Wikipedia you are fueling the coffers of an elite group of benefactors, and if they continue to manipulate the open web, we lose the “free” benefits of our world wide web. They used to encourage you to sign onto their systems, but now they need you. We’re not linking because our tools don’t make it easy enough to express our linking selves. Those who make the flexible tools today do so for personal gains, not the betterment of the web, and so they manage the linking. Greed is the new black.

Read the rest of this entry »

Popularity: unranked [?]

Great interview of Ken McGaffin about keywords and market research. Free open source link analysis tool from Patrick at Blogstorm, which shows how many links point at each page of your site. Using it does require setting up a MySQL database, but it is quite easy to set up and use. Brian Clark wrote another Read the rest of this entry »

Popularity: unranked [?]

Posted by Eric Enge

One great way to get lots of links is to launch a massive media campaign. This works particularly well if you are a large brand. What if you aren’t? Well then, you are at a disadvantage. Massive media campaigns are great ways to get lots of links, and major brands launch these things without even blinking an eye.

Read the rest of this entry »

Popularity: unranked [?]

Some weekend reading…

Business Strategy

Want a list of the 10,000 most popular subjects on the web? Here is Wikipedia’s 10,000 most viewed pages. Courtesy Wiki stats, mentioned in this Search Engine Land article.

Hitwise shows plural keywords drive more traffic to shopping sites than singular terms. Perhaps singular versions tend to be more navigational and brand related, whereas plural terms are more informational and transactional in nature.

Read the rest of this entry »

Popularity: unranked [?]

My buddies over at Prospect MX made a cool link building chart.Great article about the rapid rise and fall of Geosign.Rae on why you can’t just rely on content quality to do your marketing for you.Search Engine Strategies running a series of advertorial only sessions. Eeek. Wired considered it spamming Read the rest of this entry »

Popularity: unranked [?]