Posted by randfish
I was browsing on Technorati today (mostly because Google Blog Search has gone down the toilet in the past 3 weeks) and came across one of the first banner ads to have caught my attention in years:
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Posted by rebecca
Today I sat in on a webinar taught by David Szetela, the founder of Clix Marketing. He gave some great tips about common PPC and paid search mistakes, and I thought I’d share them below.
Don’t mix search and content campaigns. David recommends turning off the content network and not mixing search and content, which he said will bleed away money.Search keywords are not the same as content keywords. Your keywords should describe the target site, not necessarily your product or service. Think about what words would appear on the pages where you want your content ads to appear. Some of his tips regarding ad groups and bids are:
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