Headsmacking Tip #13: Don’t Accidentally Block Link Juice with Robots.txt

May 18th, 2009

Posted by randfish

A very simple return to the headsmacking series this week (as it’s late here in London and I’ve been up my usual 40+ hours traveling).

We’ve been noticing that a number of websites seeking to block bot access to pages on their domain have been employing robots.txt to do so. While this is certainly a fine practice, the questions we’ve been getting show that there’s a few misunderstandings about what blocking Google/Yahoo!/MSN/other search bots with robots.txt does. Here’s a quick breakdown:

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Whiteboard Friday - Controlling the Flow of PageRank & Link Juice

November 22nd, 2007

Posted by randfish

This week, as Scott heads off on vacation for Thanksgiving, I’m posting our latest Whiteboard Friday on the concept of links as votes of importance from the search engines’ perspective and how link juice passes. Below the video itself, I’ve created a few helpful graphics to better illustrate the phenomenon I’m discussing:

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