SEO News Blog

Posted by randfish

This morning, Andy Greenberg wrote an article for the front page of Forbes’ technology section - Google Purges the Payola. The article focuses on the ongoing battle between search engines and paid links - a battle that most see as unlikely to ever end:

To most users, the difference between sponsored links and advertisements is a blur. Take, for instance, the online site for the British magazine, New Scientist. Near the bottom of the New Scientist homepage are “sponsored links” that launch the curious to odd destinations including teeth whitening sites or German language sites that sell women’s shoes–places that are probably only marginally interesting to most New Scientist readers.

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Popularity: unranked [?]

WebmasterWorld recently had another debate on which is more important: links or content. But the debate is flawed. Links or content alone are just one type of asset. You might be able to profit from either for a while, but ultimately the real measure of relevancy and staying power is attention.

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Popularity: unranked [?]