Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?
No doubt we all agree that testing is a good thing to do. We can see clearly if our ideas are working or not. But a lot of testing is, quite frankly, tedious.
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Posted by great scott!
Howdy, Gang, and happy 2008 to you all! Here we are with our first Whiteboard Friday of the New Year and it’s one that many viral marketers out there should pay close attention to. This week, Rand discusses what it takes to make viral content and linkbait hit home with users in order to gain links to boost your rankings, rather than just landing on the front pages of social media sites.
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Posted by randfish
This morning, Andy Greenberg wrote an article for the front page of Forbes’ technology section - Google Purges the Payola. The article focuses on the ongoing battle between search engines and paid links - a battle that most see as unlikely to ever end:
To most users, the difference between sponsored links and advertisements is a blur. Take, for instance, the online site for the British magazine, New Scientist. Near the bottom of the New Scientist homepage are “sponsored links” that launch the curious to odd destinations including teeth whitening sites or German language sites that sell women’s shoes–places that are probably only marginally interesting to most New Scientist readers.
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Tags: "Google, Payola", Issue, Isn't, Going, Anytime