SEO News Blog

Posted by great scott!

In this interview from SMX Advanced 2009, Rand talks to mobile search guru, Cindy Krum, of Rank-Mobile. 

Cindy starts off by noting the excellent SEO Audits panel at SMX Advanced, saying it’s one of the best sessions she’s seen.  Fortunately if you missed it there are lots of great writeups on the session (Lisa Barone’s recap has lots of good links in it).
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Posted by great scott!

In this interview live from the floor of SMX Advanced 2009, Rand talks to Lyndsay Walker from Canada’s Web Shop about Microsoft’s new search engine, Bing.

Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for international geo-targeting.
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Posted by great scott!

In this interview live from the floor of SMX Advanced 2009, Rand talks to Lindsay Walker from Canada’s Web Shop about Microsoft’s new search engine, Bing.

Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for international geo-targeting.
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Ralph Tegtmeier (aka fantomaster) has been known for many years as having one of the most insightful minds and original voices in the search game. Years ago I wanted to interview him, and only recently did we get to do that.

What did you do before you got into search?

In contrast to the maverick background and achievements my old friend Mike Grehan revealed in his recent interview with SEOBook, my life before search was positively boring. I was born in Egypt and grew up in the Middle East and Asia, where my father served terms in the German diplomatic service. Later, I mastered in Comparative Literature, English Literature and Portuguese philology at Bonn University in Germany. Even before that, I had founded and run (together with two fellow students) an occult bookshop there and went into freelance translation and writing after that.

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Many thanks for talking with us today, Mike. We’ve spent a few messy evenings drinking girly Merlots, but for those who don’t know you, can you be so kind as to introduce yourself?

Ahhhh… those halcyon Merlot fuelled days… I remember them well… (truth be known, with all that Merlot, I don’t remember much at all!).

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A few months ago, I hired Conversion Rate Experts to work on my business. I have learned loads from them. So far they have grown our conversion rate by 124%, and have given me great insights into the thought process of consumers hitting this site…reminding me why they buy, and how ineffectively we were conveying the value of all the different components of our offering. 124% is a good start, and we still have a lot of things to improve upon.

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I have been a follower of Jonathan Mendez’s Optimize and Prophesize for a while, and recently interviewed him.

At SES in New York you are speaking on a panel titled “search becomes the display OS” - what does that mean, why is this shift happening?

The shift is part of the Darwinian evolution of the web. Many people have mistakenly viewed search as a channel when in reality it is a behavior. It is the way people use the web. This is clear as YouTube is now the #2 search engine, Facebook, eBay & Craigslist are in the top 10 search engines and Twitter is trying to position itself as a real-time search. Search is integral to the web experience.

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I have been a big fan of the SEM Rush project since it launched, and recently interviewed their CEO, Michael Goldfinch. We discussed their software projects, and how they got into the field of SEO.

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Posted by randfish

I’ve talked in the past about the various possibilities of the future of search engines and the biggest threats to Google’s dominance, and today I’ve been able to follow up on some of that prodding into that “vertical search fracturing” possibility.

iMedix is one of the more exciting vertical search engines on the market. Not only are they a recipient of the Best New Startup Award from the Crunchies, they’re also very highly regarded in the marketplace by a lot of smart players. Not everyone’s a fan, but they’re in an area of high opportunity and have executed remarkably well from both a development and marketing perspective.
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Posted by great scott!

Our Week o’ Whiteboards draws to a close with the last of our SMX West interviews.  This time we’ve got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site.

As Dennis explains, a big spike in traffic isn’t always great. We’re all familiar with the surge of traffic a front-page spot on a social media site can get you, but what’re you really getting from it? Are those visitors converting? Linking? Or are they simply taking up bandwidth for a few moments and then leaving?  If you have a sudden increase in visitors, but see no gain from it, then you’ve actually done yourself no favors (especially if there was significant time or money spent on the effort).
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