iProspect recently did a study which showed that the majority of people who respond to graphical ads do so via a latent action other than a click on the ad, like a search for the brand. Any such brand lift or indirect effect of advertising on content sites has generally been ignored by most advertisers because search driven ad networks want search to get credit for that conversion.
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Posted by Nick Gerner
We’ve been working pretty hard on pulling together the numbers from 3000+ responses to the SEO Industry Survey, graphing the results, and writing up some thoughts in an article on the SEO Industry Survey. We also picked a winner for the iPhone and will be contacting this person privately to notify him or her. Being the new guy at SEOmoz, the gang thought it would be a good idea for me to pull myself out of the networking closet and introduce myself while I introduce the results of the survey.
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Newspapers Going Free
The NYT just went free and likely the WSJ will follow. Once something goes free it is hard to start charging for it again - just ask Prince.
Getting Real Information From Google
A few years ago some Google human review documents were leaked stating things they considered spammy at that time. Google usually gives webmasters misinfomation about organic search results, but their advice on AdWords ads is typically clearer in how they want to shape the web. The Inside AdWords blog just classified ebook sites as being similar to other types of sites that are likely to get hit by quality score issues.
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Posted by Fluxx
Scott’s somewhere in eastern Europe right now, so that means I’m fully at the helm of this week’s Whiteboard Friday! No, I’ve not gone all egotistic director and demanded the office be at precisely 69° F and Rand dress in French Colonial period clothing for the videos. It’s pretty much business as usual here at Whiteboard Friday studios.
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