May 27th, 2009
Honesty Tax
The anonymous nature of the web acts as a tax on anyone who is an honest merchant. Sales are driven by perceived value, and many marketers spend 90%+ of their time & effort on front end marketing and optimizing their sales channels, while providing little to no substance to anyone who buys from them. By the time those customers get to people like us, they are already more distrusting, cynical, and jaded due to having been scammed - in many cases multiple times.
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March 28th, 2009
when I got on the web one of the first mistakes I made was trying to go after the cheap traffic on the second and third tier networks. I arbitraged one of them and was pulling a 300% ROI selling them back their own traffic - but the wankers never paid me a cent.
It can be appealing to think of how to do things cheaper…and sure in the short term it might make sense to do something half-way to get it up and going and then to keep making incremental improvements. But people like Philip M. Parker have created automated technologies to write books. Cheaper is a hard way to compete in the content business.
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