SEO News Blog

Our friends at Google are kind enough to outline on their site the do’s and don’ts of SEO. They call it their Webmaster Guidelines and it’s become the 10 Commandments of SEO.

When one reads it one can’t help but view it as a best practices list and really - there isn’t much anyone can say about it to claim it’s a bad set of rules. Basically it reads, “Don’t cheat and you’ll be OK.” which can be likened to the seventh commandment, “Thou shalt not commit adultery.”
Read the rest of this entry »

Popularity: unranked [?]

The Federal Reserve is somewhat like a market maker, or at the very least a market influence, on the value of currency. Google acts in a similar value, placing value on and evaluating the value of information and collections of information.

Reading this blog post about Ben Bernanke and replace words like credit and inflation with paid links and search spam and you can see (and perhaps even respect) how Google manipulates the press, why Google’s guidelines are often forced to be removed from reality, and search engineer editorial action is often harsh beyond reason.

Read the rest of this entry »

Popularity: unranked [?]

I was not going to leak the document publicly until others did and it was cited by other popular sources, but given that SEL blogged about the remote quality rater document, now is a fine time to mention the best weekend reading any SEO could wish for…here are two versions of the 43 page confidential Google document: HTML& PDF.

Read the rest of this entry »

Popularity: unranked [?]

I just found another Google webmaster guideline worth sharing…

According to Matt Cutts, the FTC thinks you should clearly mark paid links. If you do clearly mark paid links Google editors will penalize you for buying / selling links, then they will pay an AdSense spammer to steal all your content. Don’t worry though, as Google doesn’t clearly mark their own ads.

Read the rest of this entry »

Popularity: unranked [?]