SEO News Blog

Posted by rebecca

After a quick break, we’re back at SMX Social Media with “A Marketer’s Guide to Social Bookmarking & Tagging.” Guillaume Bouchard from NVI is up first. He starts off with his token in-joke for French speakers. People laugh (in French: “hoh hoh hoh”). He talks about how all of the social platforms leverage one another and cites an example of how he got a link bait piece on reddit that moved to Digg, StumbleUpon, and other social sites. He says you can leverage a popular story and get a few more good stories out of it.
Read the rest of this entry »

Popularity: unranked [?]

Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Understanding the Visuals of Search Results Pages

In order to gain a full understanding of how search engines and searchers interact, it’s critical to take a look at the pages the engines return to fulfill a query. In the search marketing field, we call them ‘SERPs’ for Search Engine Results Pages. Each engine returns results in a slightly different format and will include vertical results (specific content targeted to a query based on certain triggers in the query, which we’ll illustrate below).

Read the rest of this entry »

Popularity: unranked [?]

Posted by rebecca

After a quick break, we’re back at SMX Social Media with “A Marketer’s Guide to Social Bookmarking & Tagging.” Guillaume Bouchard from NVI is up first. He starts off with his token in-joke for French speakers. People laugh (in French: “hoh hoh hoh”). He talks about how all of the social platforms leverage one another and cites an example of how he got a link bait piece on reddit that moved to Digg, StumbleUpon, and other social sites. He says you can leverage a popular story and get a few more good stories out of it.
Read the rest of this entry »

Popularity: unranked [?]

I just found another Google webmaster guideline worth sharing…

According to Matt Cutts, the FTC thinks you should clearly mark paid links. If you do clearly mark paid links Google editors will penalize you for buying / selling links, then they will pay an AdSense spammer to steal all your content. Don’t worry though, as Google doesn’t clearly mark their own ads.

Read the rest of this entry »

Popularity: unranked [?]

Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

How Search Marketers Study & Learn How to Succeed in the Engines

Read the rest of this entry »

Popularity: unranked [?]

Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Part I: How Search Engines Operate

The major global search engines include Google, Yahoo!, Microsoft/Live, Baidu, Naver & Ask.com. This guide primarily covers Google, Yahoo!, Microsoft & Ask - the major engines in the United States and other English language countries. Sadly, we don’t have the expertise or experience to offer insight into Baidu (which operates almost exclusively in China) or Naver (Korea’s primary search engine).

Read the rest of this entry »

Popularity: unranked [?]

Posted by randfish

I recently noted that many sites were once again linking to SEOmoz’s Beginner’s Guide to Search Engine Optimization, which made me feel guilty. The guide is now almost 3 years out of date, and so much has changed in that time that I feel almost irresponsible having it up in its current format (though I recognize it still can be a valuable resource in some sense).

Read the rest of this entry »

Popularity: unranked [?]

Posted by Eric Enge

Introduction from Rand: Guest poster Eric Enge (of Stone Temple Media) was gracious enough to contribute an immense effort on this impressive guide. In related news, he’s done a brilliant, not-to-miss interview with Matt Cutts that was released just tonight. Thanks a ton, Eric - we hope to feature many more of your contributions in the future.

Read the rest of this entry »

Popularity: unranked [?]