Google Webmaster Central have just updated their toolset, so now might be a good time to review it.
For those new to Webmaster Central, Google offer a set of very useful tools that provide an insight into how Google handles your site. You can find out how your site is crawled, what keywords you rank for, and if there are any problems.
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Our friends at Google are kind enough to outline on their site the do’s and don’ts of SEO. They call it their Webmaster Guidelines and it’s become the 10 Commandments of SEO.
When one reads it one can’t help but view it as a best practices list and really - there isn’t much anyone can say about it to claim it’s a bad set of rules. Basically it reads, “Don’t cheat and you’ll be OK.” which can be likened to the seventh commandment, “Thou shalt not commit adultery.”
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Posted by great scott!
This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links.
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The Federal Reserve is somewhat like a market maker, or at the very least a market influence, on the value of currency. Google acts in a similar value, placing value on and evaluating the value of information and collections of information.
Reading this blog post about Ben Bernanke and replace words like credit and inflation with paid links and search spam and you can see (and perhaps even respect) how Google manipulates the press, why Google’s guidelines are often forced to be removed from reality, and search engineer editorial action is often harsh beyond reason.
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I was not going to leak the document publicly until others did and it was cited by other popular sources, but given that SEL blogged about the remote quality rater document, now is a fine time to mention the best weekend reading any SEO could wish for…here are two versions of the 43 page confidential Google document: HTML& PDF.
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Some readers who came across The Blogger’s Guide to SEO asked me if it was ok to translate it. It is Creative Commons licensed, so please feel free to. Please comment on this post referencing the language you are going to translate to. I will link to translations from the official guide, which has many thousands of inbound links and hundreds of daily pageviews, so it should send some traffic to your site.
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Posted by randfish
For the next few weeks, I’m working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
Search engines, as we’ve shown above, are limited in how they crawl the web and interpret content to retrieve and display in the results. In this section of the guide, we’ll focus on the specific technical aspects of building (or modifying) web pages so they’re optimally structured for search engines and human visitors. This is an excellent part of the guide to share with your programmers, information architects, and designers, so that all parties involved in the site’s construction can plan and develop a search-engine friendly site.
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Giovanna recently said that it would be a good idea for us to create a guide to doing SEO for blogs, so we did just that. Please give us feedback on what you think of The Blogger’s Guide to SEO.
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Posted by randfish
For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
Part III: Why Search Engine Marketing is Necessary
While many readers of this document may have overcome their skepticism about the need for and value of search marketing (and specifically, organic search engine optimization), it’s entirely likely that others in your organization, company, network or client meetings may have differing opinions. Thus, this section is provided to help explain the need for proactive search engine optimization.
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Posted by randfish
For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
How People Interact with Search Engines
One of the most important elements to building an online marketing strategy around SEO and search rankings is feeling empathy for your audience. Once you grasp how the average searcher, and more specifically, your target market, uses search, you can more effectively reach and keep those users.
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