Google’s leaked documents defining spam state:
Final Notes on Spam
When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? if the answer is no, the page is probably Spam.
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After they bid low and lost the C block of wireless spectrum Google has started talking to the media about using unlicensed whitespace. From the WSJ:
Google said that the white space, located between channels 2 and 51 on TV that aren’t hooked up to satellite or cable, offer a “once-in-a-lifetime opportunity to provide ubiquitous wireless broadband access to all Americans.” In addition, opening up the spectrum would “enable much-needed competition to the incumbent broadband service providers,” Mr. Whitt wrote.
Google has done its own white-space testing and submitted its results to the FCC in December. Philips also submitted a testing device to the agency last year, which returned satisfactory results.
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Tags: Nationwide, Google, WirelessPosted by randfish
Before I was inundated with the responsibilities of running a company and managing a few hundred emails a day, I used to spend a lot of time testing theories about how the search engines handled certain elements on a site or page. I’d test the engines to find answers to questions like:
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Tags: Results, Google, Experimentation, First, Anchor, CountsThe Federal Reserve is somewhat like a market maker, or at the very least a market influence, on the value of currency. Google acts in a similar value, placing value on and evaluating the value of information and collections of information.
Reading this blog post about Ben Bernanke and replace words like credit and inflation with paid links and search spam and you can see (and perhaps even respect) how Google manipulates the press, why Google’s guidelines are often forced to be removed from reality, and search engineer editorial action is often harsh beyond reason.
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Tags: Google, Guidelines, Sometimes, Depart, RealityI was not going to leak the document publicly until others did and it was cited by other popular sources, but given that SEL blogged about the remote quality rater document, now is a fine time to mention the best weekend reading any SEO could wish for…here are two versions of the 43 page confidential Google document: HTML& PDF.
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Tags: Google's, General, Guidelines, Remote, Quality, Raters, AprilYahoo! has guys like Jeremy Zawodny marketing their fresh new search platform, and yet they remain behind the competition. Microsoft jumped into the search field way later than Yahoo! did, so why is it that Microsoft rankings for well promoted sites often roughly track Google rankings, while Yahoo! still has yet to give many of these sites an opportunity to rank?
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Tags: Yahoo, Search, Google, Microsoft, Ranking, Newer, WebsitesYou can read a lot about what search engineers want by looking at how the search results change. You can learn a bit more by listening to how they try to guide / influence / manipulate the market while engaging in discourse. And you can learn a lot more by reading their guidelines for how they expect people to rate search quality.
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Tags: Spying, Google, RelevantI just noticed that JoeAnt is now a PageRank 3. I have submitted hundreds of sites to hundreds of directories. For sites at the lower end of the quality spectrum (lets just call some of my experience academic) I simply would not submit them to JoeAnt, because I knew they would not list them. Many of those same lower quality sites were accepted in other directories like Business.com and the Yahoo! Directory.
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Tags: Official, General, Directories, JoeAnt, PageRank, Aggressive, Editing, GoogleSometimes people think I am a cynic when I mention things like “avoid Google Analytics,” but you never really understand how Google perceives the web until they chose to try to wipe you out. Jay Weintraub recently posted about how he was permanently banned from AdWords because one of his employees accessed his company account AND their personal account from the same IP address.
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Tags: Google, Customers