Posted by randfish
It’s been a long time since we had a differential diagnosis post here on SEOmoz, but we’ve been getting lots of comments and emails requesting some mysteries, so here goes:
#1 - Who, Exactly, is Awesome, and Why?
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Posted by randfish
After my post last night and the many follow ups from around the SEO sphere, I (along with most observers from the world of search) strongly anticipated clarifying statements from Google’s representatives at the SMX Advanced conference. Unfortunately, there’s very little to report. The best I have comes from secondary sources, albeit relatively trustworthy ones:
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iProspect recently did a study which showed that the majority of people who respond to graphical ads do so via a latent action other than a click on the ad, like a search for the brand. Any such brand lift or indirect effect of advertising on content sites has generally been ignored by most advertisers because search driven ad networks want search to get credit for that conversion.
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Tags: Google, AdWords, Industry, Becoming, ThroatPosted by randfish
Search marketers have a good bit of reading to do today. Personally, my list of top articles to read around the changes (and directional focii) Google brought up yesterday is:
Vanessa Fox’s coverage of Google’s Support for Microformats and Rich Snippets in Search ResultsMatt Cutts on Search Options & Google SquaredBoth SELand’s Live Blogging of Searchology and VentureBeat’s Blow by Blow of Searchology are worthwhile for those seeking to parse exact meanings The Google Webmaster Central Blog’s coverage their Design Refresh of Webmaster Tools
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Tags: Google, Change, Yesterday
Google Webmaster Central have just updated their toolset, so now might be a good time to review it.
For those new to Webmaster Central, Google offer a set of very useful tools that provide an insight into how Google handles your site. You can find out how your site is crawled, what keywords you rank for, and if there are any problems.
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Tags: Google, Webmaster, Central, GuideA lot of the time I’m pretty critical of Google, and while I may not agree with everything they do, or every agenda they push, there is no denying that have made the web a better place, and have provided us with some really helpful tools. One of the areas that they have missed the […]
This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.
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Tags: Helping, Google, Build, Better, BookmarkingPosted by jennita
Last week, Google started showing Google profiles at the bottom of U.S. search results. This caused quite a stir among the search marketing industry and a flurry of blog posts have been written about it. As with any topic there are varying opinions on the profiles. Some feel that it is a great way to brand yourself, while others feel that Google is a bully trying to force us to hand over our personal information.
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Tags: Google, Profile, Search, Jennifer, LopezThe bigger you are the harder you can spam. AOL recently soft-launched Love.com
The site has a home directory at love.com, and topic sites are organized under subdomains. Current content on literally anything you can think of (or at least that I could think of) is there: dogs, The Beatles, sex, money, rock and roll. Hamsters. Barack Obama. You get the picture. Search engines love this stuff.
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Tags: GooglePosted by Tom_C
Hello, my name is Tom, you’ve seen me guest blog here before but today I’m blogging and ill. So I’m going to dispense with the usual chit-chat approach and lay out the facts. Some of you may even like it that way! Shame on you. Still, here’s the content.
Google Base aka Google Shopping aka Google Products
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Tags: Google, Products, Search, Places, ReviewsOriginally when we published this we were going to make it subscriber only content, but the change is so important that I thought we should share some of it with the entire SEO industry. This post starts off with a brief history of recent algorithm updates, and shows the enormous weight Google is placing on branded search results.
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Tags: Brands, Google, Brand, Promotion, Search, Engine, Rankings, Place, Heavy, Emphasis, Branding