Why it Makes Sense to Target Longtail Keywords First

April 1st, 2009

When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site, tons of content, and thousands of organic inbound links. Try to beat them right from the start for the most potent high-value keywords and you will likely fail.

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Results of Google Experimentation - Only the First Anchor Text Counts

March 16th, 2008

Posted by randfish

Before I was inundated with the responsibilities of running a company and managing a few hundred emails a day, I used to spend a lot of time testing theories about how the search engines handled certain elements on a site or page. I’d test the engines to find answers to questions like:

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FTC Gives me my First Search in Site Box

March 13th, 2008

searching for [federal trace commission] gave me my first search in site box

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Related PostsRemoved Site TargetingI know there were a few people who were using site targeting on this blog, and it wasn’t something I…Petco.com Read the rest of this entry »

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